Synopses & Reviews
Selling is vital for everyone, but you don't have to be a professional to do it—a completely accessible guide filled with stories and case studies If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently. This book has four sections, enabling the reader to focus on their most pressing need: selling basics (simple, explicit guidance to the sales process), selling yourself (how to get noticed, connected, and respected), selling to colleagues (presenting, persuading, and getting promoted), and selling to customers (winning orders and succeeding in shops and at shows). This book will help the reader learn the basics of selling and why people buy; recognize the importance of goal setting and measuring personal performance; understand how to find, and then influence people able to contribute to their success; and become more confident in taking the lead at work, home, and in social situations.
Synopsis
Selling is persuasion--and what a better skill is there to have in today's business world? Whether you are new to sales or want to improve your technique, the basics of selling are broken down into in six simple stages. The author, an entrepreneur and accomplished salesman, provides pages of sound and proven advice; here's all you need to know to become a supreme salesperson, from getting organized, developing your own style, and listening effectively, to scouting sales prospects, gaining referrals, and closing the deal. Illustrated throughout with colorful and useful charts, graphs, and sidebars, this guide guarantees a bright future in sales.
About the Author
Robert Ashton is a high-profile business speaker and author whose books have sold more than 100,000 copies worldwide. His titles include How to Sell and The Life Guide.