Synopses & Reviews
Make the Most of the World's Finest Sales Tool. How to Sell with a Laptop. Shoulder-to-Shoulder Techniques for Powerful Laptop Sales Presentations. This focused, easy-to-use guide shows you how to turn your laptop computer into your most valuable tool for making a sales presentation. Based on world-class sales training programs developed for such top organizations as 3M, DuPost, General Electric, Sprint, and Coors, How to Sell with a Laptop shows how to use your laptop to: Help present your sales story to your customer; Demonstrate your product or service with multimedia; Transform the sales dynamic from "across-the-table" to shoulder-to-shoulder"; Make more and bigger sales with 10 key ideas for selling with a laptop; Maximize the value of PowerPoint; Use your laptop as a sales tool seamlessly and strategically; Provide sales information in a more powerful way; Connect easily to overhead projectors, TVs, and other equipment; Avoid technical pitfalls during the sales call. How to Sell with a Laptop can help you become a more effective salesperson by maximizing your most powerful - and underutilized - selling tool. Used with your laptop, this guide can be the most effective tool you'll ever own.
Synopsis
Most salespeople now have laptop computers, but rarely receive training in how to use them effectively to make a sales presentation. How to Sell with a Laptop is the first book that tells sales people: How to use a laptop computer strategically on each sales call; What to do and what not to do when delivering a laptop-based sales presentation; How to use the Web to access information during a sales call, and; Tips for making easy PowerPoint presentations - customized for each client.
Synopsis
Most salespeople now have laptop computers, but rarely receive training in how to use them effectively to make a sales presentation. How to Sell with a Laptop is the first book that tells sales people: How to use a laptop computer strategically on each sales call; What to do and what not to do when delivering a laptop-based sales
presentation; How to use the Web to access information during a sales call, and; Tips for making easy PowerPoint presentations - customized for each client.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Table of Contents
Acknowledgements. Introduction. Part 1: How to Sell With Your Laptop. Chapter 1: Preparing for the Call. Chapter 2: Shoulder-to-Shoulder Techniques for Presenting with Your Laptop. Chapter 3: Ending the Call. Chapter 4: More Effective Group Presentations with Your Laptop. Part 2: Creating Powerful Presentations. Chapter 5: How to Create Your Own PowerPoint Presentation in 30 Minutes. Chapter 6: Suggestions for Making Your Presentation Look Great. Chapter 7: The Right Fit: Presentation Types. Part 3: Laptop Logistics. Chapter 8: Vital Connections: Projectors, LCD Panels, and TVs. Chapter 9: Your Laptop: The Communications Connection. Part 4: User Tips and Tools. Chapter 10: Tips and Templates for Writing Letters and Proposals. Chapter 11: Traveling with Your Laptop. A Final Word. Appendix: Laptop 101 for New Users. Index.