Synopses & Reviews
The Nuts-and-Bolts Guide to Turning Your Business Dream into a Reality
The bestselling small-business classic is back-completely revised and updated for today's entrepreneurs.
What kind of business is right for me?
How can I raise enough money to get started?
How can I expand into foreign markets?
What's involved in buying a franchise?
How can I use the Internet to build my business?
For more than 17 years, tens of thousands of small business owners like you have turned to How to Start, Run, and Stay in Business for answers to these and other crucial business questions. That's because top consultants Greg and Patricia Kishel speak your language, offering down-to-earth advice on every aspect of starting and running a business. Completely updated and revised, this Third Edition now provides the next generation of entrepreneurs all the information needed to come out on top, focusing on key developments in World Wide Web marketing, customer service strategies, and global commerce. Some of the features that have made this guide such a huge success include:
* Interactive format. Each stage of business operations -from selecting the right kind of business to financing, insuring, and promoting it -is covered step by step with checklists, worksheets, and specifically targeted advice.
* Visual examples, sample forms, and checklists. Whether it's a financial statement, job application, press release, or goalsheet, you can see what it looks like and monitor your progress.
* Down-to-earth, friendly, and realistic advice. The Kishels offer a refreshing real-world approach to getting on your feet.
* Extensive lists of resources. A "Getting Help" directory to pro bono organizations -expert advice, free of charge!
Synopsis
* Extensive lists of resources. A Getting Help directory to pro bono organizations -expert advice, free of charge
Synopsis
A new 25th anniversary update of the entrepreneur's bible
For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run &Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.
Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:
- Preparing a business plan
- Finding the right location
- Deciding on an ownership structure
- Record keeping and taxes
- Financing and capital
- Inventory and distribution
- Hiring and staffing
- Managing and motivating people
- Marketing and promotions
- Risk management
- And much more
In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run &Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.
About the Author
GREGORY and PATRICIA KISHEL are MBAs, business consultants, and coauthors of Start, Run, and Profit From Your Own Home-Based Business; How to Start and Run a Successful Consulting Business; and Start and Succeed in Multilevel Marketing. Gregory is director of the Orange County Small Business Development Center. Patricia is a professor at Cypress College in Orange County, California.
Table of Contents
Getting Started.
Preparing Your Business Plan.
Determining the Best Location.
Your Building.
Structuring the Business.
Recordkeeping and Taxes.
Financial Statements.
Obtaining Capital.
Controlling Your Inventory.
Setting the Price.
Staffing.
Managing and Motivating.
Developing Your Promotional Strategy.
Selling and Servicing.
Safeguarding Your Business.
International Marketing.
Franchising.
Getting Help.
Index.