Synopses & Reviews
In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.
What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch--the intuitive understanding of a deep, unmet need.
Anxiety over "being more innovative" leads entrepreneurs to create solutions insearch of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?
International bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us inventions like the first reusable coffee cup, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.
Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where "x" marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
Where will your next bigidea come from?
Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?
Successful people don't wait for proof that their idea will work. They learn to trust their gut and go.
In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world.
Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.