Describing to Make the Sale
7. Reflective Writing
Answer This Question: So What?
Employ Examples, Anecdotes, and Evidence for Support
Use Concrete, Specific, and Inviting Details
Put IDEAS to Work in Reflective Writing
Student Writer at Work
Selection “Why the Best Kids Books Are Written in Blood” by Sherman Alexie, Annotated
Professional Essay
Selection “‘Sorry It’s Late’—Seeing Both Sides of an Age-old Homework Dilemma” by Sam Johnston, Annotated Student Paper
Reading and Writing: IDEAS in Action
Selection 1 “The Day I Met Bruce Lee” by Bonnie Devet, Annotated Professional Essay
Selection 2 “County Hams” (excerpt from Pleasures of the Smokehouse) by John Egerton
Selection 3 “Pigskin Anticipation” (excerpt from Pulled Pork and Pigskin) by Wright Thompson
Selection 4 “Two Bad Bricks” by Ajahn Brahm
Additional Writing Assignments
Reflecting on a Culinary Tradition paragraph/s
Reflecting on a Current Event Essay
Case Study: Marketing Ideas Memo
8. Informative Writing
Get Your Facts Straight
Make the Information Interesting
Consider the Readers’ Needs
Move from Old to New Information
Organize Appropriately
Put IDEAS to Work in Informative Writing
Student Writer at Work
Selection “Coach Pick” by Collin Seibert, Annotated Student Paper
Reading and Writing: IDEAS in Action
Selection 1 “The Apple, Alcohol, & ‘Johnny Appleseed” by Michael Pollan, Annotated Professional Essay
Selection 2 Excerpt from The Cave of the Bats by Richard Conniff
Selection 3 “A Night of Lynching, a Life of Remembering” by Sarah Cohen
Selection 4 “Seven Sustainable Wonders” by Alan Thein Durning
Selection 5 “Soup” from The New Yorker
Additional Writing Assignments
Historical/Cultural Marker: Informing about a Place in Your Community
Career Profile Assignment
Rejection Letter
9. Analytical Writing
Analyze a Subject by Breaking It Down and Building It Back Up
Support Your Analysis (Your Point) with Details, Examples, and Explanation
Use Critical Thinking when Analyzing
Put IDEAS to Work in Analytical Writing
Student Writer at Work
Selection “The Real Marlboro Man” by Janet Lopez, Annotated Student Paper
Reading and Writing: IDEAS in Action
Selection 1 “American Jerk” by Todd Schwartz, Annotated Professional Essay
Selection 2 “The School Smarts Effect” by Kirsten Weir
Selection 3 “Space Invaders” by Richard Stengel
Selection 4 “But What Do You Mean?” by Deborah Tannen
Additional Writing Assignments
Analyzing the Influence of an Idea
Analyzing an Ad
Case Study: PTA Memo
10. Evaluative Writing
Consider the Criteria for Success
Show How the Subject Is (or Is Not) a Success
Put IDEAS to Work in Evaluative Writing
Student Writer at Work
Selection “A Kennel for Ben” by Karl Martinson, Annotated Student Paper
Reading and Writing: IDEAS in Action
Selection 1 “The Dangers of Social Networking Sites in College” by Britney Wilkins, Annotated Professional Essay
Selection 2 “Review of Carrying Lightning” by Lee Zimmerman
Selection 3 “What Makes a Good Patient” by Scott Haig, MD
Selection 4 “The Flight from Conversation” by Sherry Turkle
Additional Writing Assignments
Evaluating the Credibility of an Online Source (.org)
Restaurant Evaluation
Case Study: Evaluative Letter about Whether Dexter Should be Paroled
11. Persuasive Writing
Know Your Audience’s Expectations
Use the Rhetorical Toolkit: Ethos, Logos, and Pathos
Put IDEAS to Work in Persuasive Writing
Student Writer at Work
Selection “Why Prisons Don’t Work” by Wilbert Rideau, Annotated Professional Essay
Selection “A Close Look at ‘Why Prisons Don’t Work’” by Navid Montazeri, Annotated Student Paper
Reading and Writing: IDEAS in Action
Selection 1 “‘A’ is for ‘Absent’” by Chris Piper
Selection 2 “Don’t Let Stereotypes Warp Your Judgment” by Robert L. Heilbroner
Selection 3 “Put the Brakes on Driving While Texting” by Leonard Pitts
Additional Writing Assignments
Consequences of a Problem Paper
Summary-Analysis-Response (SAR) Essay
Job/Internship Application Letter
PART FOUR: RESEARCH
12. Working with Sources
Find Sources
Evaluate Sources
Summarize, Paraphrase and Quote Effectively and Ethically
See Research as Discovery
I-Search Paper
Student Writer at Work
I-Search Abstract by Darrius Johnson
Selection “Curling” By Darrius Johnson, Annotated Student Paper
13. Documenting Sources
Document Sources
Avoid Plagiarism
Use the MLA Style Documentation Style
The Basics of MLA In-Text Citations
Introducing Source Material in MLA Style
Providing a Correctly Formatted Works Cited List
Use the APA Documentation Style
The Basics of APA In-Text Citations
Introducing Source Material in APA Style
Providing a Correctly Formatted References List
Research-Based Essay
Student Sample Essay
Selection “%#@$&*: Profanity on Campus Should Be Banned” by Marissa Torres, Annotated Student
Paper
PART FIVE: SENTENCE SKILLS: IMPROVING STYLE & CORRECTING ERRORS
14. Style Matters
The Building Blocks of Sentences: Clauses and Phrases
The Simple Sentence
Compound Sentences
Complex Sentences
Compound-Complex Sentences
Using Effective Modifiers
Appositives and Parallel Constructions
Concision---Eliminating Wordiness
Quick Reference: Sentence Patterns
15. Handbook: Correcting Sentence Errors
Introduction
Quick Reference Editing Guide
A. Catch the Big Three: Fragments, Run-Ons, and Comma Splices
A.1 Fragment (Frag)A.2 Run-On (RO) & Comma Splice (CS)
B. Avoid Shifts
B.1 Shifts in Point of View (Shift)B.2 Shifts in Verb Tense (Tense)
B.3 Shifts in Irregular verb Tense
C. Master Grammar: Pronoun Case, Pronoun Reference, and Agreement
C.1 Pronoun CaseC.2 Pronoun Reference
C.3 Pronoun Antecedent Agreement (PA Agr)
C.4 Subject Verb Agreement (SV Agr)
D. Pay Attention to Punctuation: Apostrophes, Commas, Quotation Marks, Semicolons, and Colons
D.1 Apostrophes (apos)D.2 Commas (C)
D.3 Quotation Marks/Dialogue (Quote)
D.4 Semicolon (;)
D.5 Colon (:)
E. Avoid Bungled Sentences: Modifiers and Parallelism
E.1 Modifier Error—Misplaced or Dangling (M)E.2 Parallelism (//)
F. Mind Your Mechanics: Abbreviations, Capitals, Numbers, and Titles
F.1 Abbreviation (Abbrev)F.2 Capitalization (Cap)
F.3 Number (Number)
F.4 Title (title)
G. Understand Usage and Avoid the Spell Check Trap
Credits
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For courses in Developmental Writing.
This package includes MyWritingLab™.
A one-of-a-kind resource to improve writing skills
IDEAS and Aims fulfills a growing need in our classrooms for a different approach and a different type of writing textbook. Its consistent focus on subject, purpose, audience, and genre leads students to effectively analyze writing situations they will encounter in their classes and beyond. This is accomplished through use of an easy to remember template called IDEAS [Interest, Details, Explanation, Audience, and Style] helping students see writing not only as an important academic tool but as a necessary skill for their personal and professional lives.
Personalize Learning with MyWritingLab ™
This title is also available with MyWritingLab—an online homework, tutorial, and assessment program designed to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
A full Pearson e-text version of IDEAS and Aims is available in MyWritingLab, complemented by plentiful sample documents, videos, and exercises arranged in a learning path specific to this text.
032188180X / 9780321881809 IDEAS and Aims with MyWritingLab with eText - Access Card Package
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0205830609 / 9780205830602 IDEAS and Aims