Synopses & Reviews
Don't let your creative ideas get picked apart and put down
If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.
Creating ideas is easy, compared to actually selling them. In this engaging and innovative book, Sam Harrison helps make sure your brilliant ideas actually see the light of day.
--Sally Hogshead, author of Fascinate
The book I wish I had read 30 years ago. Selling your idea is even more important than creating it and Sam Harrison has a wealth of strategies to help you do just that.
--Al Ries, co-author, War in the Boardroom
This book shows you how to get into the mind of your client and connect with his or her deepest buying motivations.
--Brian Tracy, author of The Psychology of Selling
IdeaSelling is the perfect companion to IdeaSpotting, Sam's previous book.
Synopsis
Creativity techniques from a former senior VP of an S&P 500 firm, offering real insight into the creative process.
Synopsis
Ideas do not sell themselves. Usually the better and bolder the idea, the more it needs to be sold to the people who can help make it happen. In IdeaSelling, expert Sam Harrison and professionals from a variety of disciplines?design, writing, architecture, sales?share thoughts, tips and techniques to help anyone sell their ideas to the decision makers. Presented in bite-size chunks, the advice in this book is easy to read and embrace, so readers can learn how to get their good ideas across effectively and purposefully.
Synopsis
Don't let your creative ideas get picked apart and put down
If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.
Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved.
-Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced