Synopses & Reviews
THE NEXT BIG IDEA IS OUT THERE - You just have to know how to spot it
Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box - then throw away the box for good. You'll be encouraged to: Listen and observeStep outside your daily routine Explore through travelFind ideas in natureBreak out of ruts Learn from mistakesGet past the surfaceConnect existing ideasBusy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream - and ultimately buy.
Synopsis
By getting away from their desks and looking past demographics, busy professionals can find their next great idea. Sam Harrison's Idea Spotting shows them exactly how. This innovative book:
Offers real and unique insight into the creative process, as well as exercises to help anyone generate viable business ideas
Features an organic and attractive design--light on words and full of ideas--to spark exploration as well as appeal to busy readers
Shares creativity techniques from a seasoned business pro who's worked with major corporations, including Hallmark, the NFL, and Hasbro.
Idea Spotting will train business people to step outside of their daily routine in order to find the next great idea.