Synopses & Reviews
Synopsis
Designers help companies determine how they want to be represented in their business collateral. Do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence? Letterhead systems are integral to how companies express their identity, and designers are faced with the challenge of constantly finding new approaches to this common identity dilemma. Designed to "jump start" designers' creative juices, this collection of the latest, hottest letterhead, business card and logo designs from 96 design firms provides them with a bounty of inspiring visuals, plus industry-tested advice on creating identity systems that work. They'll find solutions and advice that will enable them to satisfy their clients while designing powerful, effective new identity systems.
Synopsis
Make that first impression count
Identity projects are critical to your success as a graphic designer. Get it right and you've just helped boost a client's business. Get it wrong and they might not be around long enough to become a repeat customer. So how do you guarantee your work is always memorable?
With Identity Solutions, the inspiration for your next branding project is just a page turn away. You'll get a behind-the-scenes look at the best new letterhead, logo and business card designs from the industry's top professionals.
These stunning visuals are paired with clear explanations of the problem-solving strategies that made them successful - practical solutions that will boost the quality of every piece you create, including your own self-promotion.
Take your work to the next level with Identity Solutions