Synopses & Reviews
The accuracy of a survey is directly affected by how the survey is presented, how the questions are worded, and what the format is for responses. In addition, survey methods continue to develop at an accelerating rate to keep step with technological demands. Consequently, research on survey methods themselves is essential to ensuring accurate data. Survey Measurements presents the most up to date findings in this field. Exploring the effects of survey question format and survey type on data quality as well as developments in the treatment of missing data, an international collection of contributors addresses such key topics as motivated misreporting; audio-recording of open-ended questions; framing effects; multitrait-multimethod matrix modeling; web, mobile web, and mixed-mode research; experience sampling; estimates of change; and multiple imputation. This book will be a vital resource for teachers and students of survey methodology, advanced data analysis, applied survey research, and a variety of disciplines including the social sciences, public health research, epidemiology, and psychology.
Synopsis
This state-of-the-art volume provides insight into the recent developments in survey research. It covers topics like: survey modes and response effects, bio indicators and paradata, interviewer and survey error, mixed-mode panels, sensitive questions, conducting web surveys and access panels, coping with non-response, and handling missing data. The authors are leading scientists in the field, and discuss the latest methods and challenges with respect to these topics.
Each of the book's eight parts starts with a brief chapter that provides an historical context along with an overview of today's most critical survey methods. Chapters in the sections focus on research applications in practice and discuss results from field studies. As such, the book will help researchers design surveys according to today's best practices.
The book's website www.survey-methodology.de provides additional information, statistical analyses, tables and figures.
An indispensable reference for practicing researchers and methodologists or any professional who uses surveys in their work, this book also serves as a supplement for graduate or upper level-undergraduate courses on survey methods taught in psychology, sociology, education, economics, and business. Although the book focuses on European findings, all of the research is discussed with reference to the entire survey-methodology area, including the US. As such, the insights in this book will apply to surveys conducted around the world.
About the Author
Uwe Engel is professor of sociology and head of social science methods in the Department of Social Sciences at the University of Bremen. He is coeditor of Improving Survey Methods: Lessons from Recent Research.