Synopses & Reviews
Choosing a career in fashion? InFashion: Fun Fame Fortune is an introduction as dynamic as the business itself. The second edition of this best-selling text is completely updated to cover the latest industry trends, including developments in eco- and smart textiles and the impact of social media on fashion marketing. Students will learn about the big picture fashion's history, cyclical nature, and development and materials, producers, and retailing. Whether the plan is to be a designer, stylist, product developer, merchandiser, buyer, manufacturer, or entrepreneur, the various career paths available are woven into each chapter's structure so that students will learn how to accomplish their goals in today's fast-paced, ever-changing industry.
Synopsis
The Second Edition of this best-selling text is completely updated to cover the latest industry trends. The various career paths available are woven into each chapter's structure so that students can learn how to accomplish their goals in today's fast-paced, everchanging industry.
Synopsis
This 2nd Edition of Elaine Stones best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.
About the Author
Elaine Stone is Professor Emerita, Fashion Institute of Technology, New York.
Table of Contents
The Changing World of Fashion The Nature of Fashion
The Environment of Fashion
The Movement of Fashion
The Business of Fashion
The Primary Level: The Materials of FashionTextiles: Fibers and Fabrics
Leather and Fur
The Secondary Level: The Producers of Fashion
Product Development
Fashion Apparel: Womens, Mens, Childrens, and Teens Accessories
The Retail Level: The Markets for FashionGlobal Sourcing and Merchandising
Fashion Retailing
So You Want to Be in Fashion?