Synopses & Reviews
This book aims to give a business-focused view of the main issues involved in the development of the information economy. All enterprises need to adjust, according to this new environment, if they are to sustain their competitive position. The development of the information economy is as much about corporate strategy as it is about the technology that supports these changes. Businesses also need to be aware of the regulations that are shaping this multimedia arena if they are to remain competitive in the new millenium.
Synopsis
Through the use of case studies and text boxes, specific examples are provided of how organizations are growing with these new challenges through interacting their business strategy information and communications technology. This book aims to give a business-focused understanding to the main issues involved in the development of the information economy.
About the Author
Huddersfield University Business School