Synopses & Reviews
International Business: The Challenge of Global Competition, 10th Edition, by Ball, McCulloch, Frantz, Geringer, and Minor continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. Only Ball, McCulloch, Frantz, Geringer, and Minor can offer a complete view of International Business as diverse as the backgrounds of business students.
About the Author
Mike is the professor of Strategy and International Business, and Global Strategy and LawProfessor of Marketing and INternational Business
Table of Contents
Section One: The Nature of International BusinessCh. 1 The Rapid Change of International BusinessCh. 2 International Trade and Foreign InvestmentCh. 3 Theories of International Trade and InvestmentSection Two: Cooperation Among NationsCh. 4 International Institutions from an International Business PerspectiveCh. 5 Understanding the International Monetary SystemSection Three: International Environmental ForcesCh. 6 Sociocultural ForcesCh. 7 Natural Resources and Environmental SustainabilityCh. 8 Economic and Socioeconomic ForcesCh. 9 Political ForcesCh. 10 Legal ForcesCh. 11 Financial ForcesCh. 12 Labor ForcesSection Four: The Organizational EnvironmentCh. 13 International Competitive StrategyCh. 14 Organizational Design and ControlCh. 15 Assessing and Analyzing MarketsCh. 16 Entry ModesCh. 17 Export and Import PracticesCh. 18 Marketing InternationallyCh. 19 Global Operations and Supply Chain ManagementCh. 20 Human Resource ManagementCh. 21 Financial Management and AccountingCESIM Global Challenge Simulation