Synopses & Reviews
This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden…), it encourages students to think critically and emphasizes the role of contemporary issues such as CSR, ethics, governance and global warming.
Review
"Janet Morrison's widely respected writing and clarity of organisation are evident once again in this excellent book. With just the right depth and breadth, the text will serve as a superb core textbook for undergraduates or as the perfect primer at post-graduate level. The well-placed country focus boxes, case studies and supplemental materials are crafted for developing further critical understanding at a variety of levels. This is a beautifully written, comprehensive expedition into the complex subject
of international business."--Jennifer Lane Lee, University of Liverpool, UK
"International Business by Janet Morrison is certainly an outstanding text in international management education. It has a strong and comprehensive profile in its integration of theory and practice. Further, its detailed analysis of CSR practices differentiates this book and contributes to the field of international business."--Jens Gamelgaard, Copenhagen Business School, Denmark
"International business is a complex field and hard to grasp. This book gives an excellent overview and is a must-read for every student in the subject."--Henk W Volberda, Rotterdam School of Management, Netherlands
Synopsis
A fresh and completely new book from a proven author. Packed with up-to-date case studies, it encourages students to think critically. Covering contemporary issues and subjects such as MNEs and SMEs, CSR, ethics, governance and global warming, from a truly global perspective.
Synopsis
Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.
This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.
About the Author
JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a program leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.
Table of Contents
PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION
Introduction: The Business Enterprise in the International Environment
Perspectives on Globalization
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
The Economic Environment
The Cultural Environment
The Political and Legal Environment
PART III: COMPETING IN THE GLOBAL MARKETPLACE
International and Regional Trade
Organizational and Strategic Change
Marketing
PART IV: MANAGING IN THE GLOBAL ENVIRONMENT
HRM
Supply Chains
Finance and Accounting
Innovation
PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS
Ecological Challenges for Business and Society
Corporate Social Responsibility
Global Governance