Synopses & Reviews
Beamish, Morrison, Rosenweig and Inkpens, International Management, 5e is an “international”, international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focuses on issues of international management common and important to business people “everywhere”. It is about the experiences of firms of all sizes, from many countries and regions (North America, South America, Western Europe, Eastern Europe, Middle East, Asia, Africa, etc.), as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management. Beamish, Morrison, Rosenzweig and Inkpen , four highly-experienced international business teachers/researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade.
Synopsis
Beamish, Morrison, Rosenweig and Inkpens, International Management, 5e is an “international”, international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focuses on issues of international management common and important to business people “everywhere”. It is about the experiences of firms of all sizes, from many countries and regions (North America, South America, Western Europe, Eastern Europe, Middle East, Asia, Africa, etc.), as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management. Beamish, Morrison, Rosenzweig and Inkpen , four highly-experienced international business teachers/researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade.
About the Author
PAUL W. BEAMISH is Associate Dean – Research and a Professor in International Business at the Richard Ivey School of Business, The University of Western Ontario, London, Canada. During 1993-97 he served as Editor-in-Chief of the Journal of International Business Studies (JIBS). He is the author or co-author of over 100 publications in the international strategy area and series editor of 32 volumes of cases for China. In 1997 he was recognized as one of the top three contributors worldwide to the international strategic management literature in the previous decade. His work has also received awards from the Academy of Management, Academy of International Business, European Foundation for Management Development, and the Administrative Sciences Association of Canada. He is also the founding Director of Iveys Asian Management Institute.ALLEN J. MORRISON is Associate Dean – Executive Development and an Associate Professor of International Management at the Richard Ivey School of Business, The University of Western Ontario. Dr. Morrison has been a Visiting Professor at the Anderson School at UCLA, and Professor of International Management at Thunderbird: The American Graduate School of International Management. He has also taught at Tsinghua University in Beijing, Monash Mt. Eliza Business School in Australia, and the China Europe International Business School (CEIBS) in Shanghai. Dr. Morrison has authored or co-authored over 50 articles and case studies, and seven books including Global Explorers: The Next Generation of Leaders (Routledge, 1999). His views have been cited in such publications as USA Today, Newsweek, Fortune, and Wall Street Journal.
Table of Contents
Part I: TEXT1. The Internationalization Process2. The Global Business Environment3. The World of International Trade4. Managing Export Operations5. Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces6. Licensing7. The Design and Management of International Joint Ventures8. International Strategy Formulation9. The Impact of Globalization on the Organization of Activities10.The Evolving Multinational11.The Global Manager12.Managing International Government Relations13.Global Leadership14. Ethics15. Managing the Global WorkforcePart II: CASES ON INTERNATIONALIZATION16. The Global Branding of Stella Artois 17. Sesame Workshop and International Growth 18. Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the Worlds Peoples19. MTN: Inventing in Africa20. The Chinese Fireworks Industry21. Swatch and the Global Watch Industry22. Selkirk Group in Asia23. Looks.com (A) – A Grey Issue 24. Intels Site Selection Decision in Latin America25. Cameron Auto Parts (A) – Revised26. Time Warner Inc. and the ORC Patents 27. GM and AvtoVAZ of Russia28. Nora-Sakari: A Proposed Joint Venture in Malaysia29. Euro-Air(A)Part III: Multinational Management30. Samsung China: The Introduction of Color TV31. Dubai Aluminum (A) 32. Quest Foods Asia Pacific and the CRM Initiative 33. Blue Ridge Spain 34. Meridian Magnesium: International Technology Transfer 35. Honeywell Inc. and Global Research and Development36. Whirlpool Corporations Global Strategy 37. Bristol Compressors, Asia-Pacific38. Larson in Nigeria39. HCM Beverage Company40. Enron and the Dabhol Power Company -new41. Crisis at Renault: The Vilvoorde Plant closing (A)42. Global Enterprises, Inc.43. Steve Parker and the SA-Tech Venture (A) 44. Sicom GmbH and CD Piracy45. DSL de Mexico S.A. de C.V. (A)46. Staffing Foreign Expansion: Rentsch Enters Poland47. Mabuchi Motor Co., Ltd.