Synopses & Reviews
Synopsis
George Ritzer's Introduction to Sociology shows students the relevance of the introductory sociology course to their lives in the age of "global" society. While providing a rock-solid foundation, Ritzer illuminates traditional sociological concepts and theories, as well as some of the most compelling contemporary social phenomena: globalization, consumer culture, the Internet, and the "McDonaldization" of society. As technology flattens the globe, students are challenged to apply a sociological perspective to their world, and to see how "public" sociologists are engaging with the critical issues of today.
Synopsis
Introduction to Sociology offers a comprehensive guide that connects traditional sociological concepts and contemporary social phenomena, such as globalization, consumer culture, the internet, and "McDonaldization," to our lives in today′s global society. This accessible text encourages learners to apply a sociological perspective and explore how public sociologists address critical modern issues.
Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-1440-3, Introduction to Sociology - Vantage Learning Platform, Sixth Edition.