Synopses & Reviews
Review
Thanks to AVA for producing great resources for design educators. I've been very, very pleased with the materials again! Bennett Holzworth, Concordia University
The complete basic design series will be a good addition as both primary and ref books for coursework. Gail Bayeta, Austin Community College
Another wonderful text on a very important topic. Very thorough and full of good recommendations and rules to apply. Stanly Community College
This book is a great primer for students – or anyone wanting to focus on basics principles of design. Dynamic Graphics on the first edition
Synopsis
This is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. It provides a guide to the effective arrangement of text and image elements within a design scheme, which enables students to learn how to create powerful forms of visual communication in both print and electronic media.
Synopsis
"Basics Design 02: Layout" (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aesthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts are explored with illustrative examples taken from contemporary practice. The second edition includes considerable new and revised content from the authors, and it will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design.
About the Author
Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Gavin’s current commercial practice includes clients from the arts sector, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.
Paul Harris studied at the London College of Printing and has gone on to become a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York, including Dazed & Confused. He is co-author of and collaborator on several books about graphic design.
Table of Contents
Introduction
How to get the most out of this book
The basics
Imposition
Working with pages
The golden section
The grid
Symmetrical grids
Asymmetrical grids
Using multiple grids
Developing the grid
The baseline grid
Cross-alignment
Images
Working without a grid
Elements on a page
Alignment
Hyphenation and justification
Hierarchy
Arrangement
Form and function
Dividing the book
Appropriation
Reinvention
Exquisite corpse
Binding
Layout in use
Scale
Indexing
Orientation
Dividing the page
Structure/unstructure
Paper engineering
Passe partout
Juxtaposition
Layout across media
Books
Magazines
Websites
Television
Packaging
Glossary
Conclusion
Index
Acknowledgements
Working with ethics