Synopses & Reviews
Building on North Light's substantial success with basic design books, this guide empowers designers, copywriters, marketing coordinators and other creative professionals with the knowledge to compose powerful printed communications.
Each chapter features basic terminology and concepts, accompanied by easy-to-reference guidelines for putting these principles into practice. Additionally, readers will learn the psychology at work behind a range of sample layouts, giving them a better perspective on how effective design works.
Three sections take readers through every step of formatting a great design, from choosing type and adding graphics to manipulating layouts for optimal impact.