Synopses & Reviews
'
Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern.
New in this edition:
a full chapter devoted to Universal Usability
guidelines and techniques for creating universally usable designs
a full chapter on Information Architecture and how best to promote its robust development
information on Search Engine Optimization and the designs that improve it
techniques for using Cascading Style Sheets for layouts and typographic design
185 illustrations, all in full color'
Review
“This book is compendious, professionally savvy, and insistent that writers of science be ruthlessly honest about their successes and failures. Its breadth and depth are impressive.”Ken McAllister, University of Arizona
-- Oliver Sacks
Review
'“Goldbort addresses writing across the entire enterprise of science. His book will be useful to students and faculty across a wide range of scientific disciplines.”Mary Arthur, University of Kentucky
-- Ken McAllister'
Review
'\'\\\"Just as many writers reserve a space on their book shelves for the thin but essential work of William Strunk and E.B. White, a similar space should be hallowed out for
The Web Style Guide.\\\"John Mello,
HR Today -- Martha Easton - Speculum--A Journal of Medieval Studies\''
Review
'\'\\\"[Lynch and Horton] concentrate on the application of fundamental design principles that create a useful, educational, Web experience.\\\"Sam McMillan,
Communication Arts -- John Mello - HR Today\''
Review
'\'\\\"Lynch and Horton offer an informative book for Web designers who want to go beyond HTML to consider specific information architecture issues. The discussion on the use of tables for creating editorial layouts is particularly well written and important.\\\"
Choice -- Sam McMillan - Communication Arts\''
Review
'\'\\\"This is one of the best design books that Ive seen, catering specifically to information-oriented sites. . . . The Web would be an easier world to navigate if all Web designers read this book.\\\"Deborah Lynne Wiley,
Online -- Choice\''
Review
'\'“[A]n excellent, practical handbook. . . . [T]he book can be unreservedly recommended.”Tom Wilson,
Information Research -- Deborah Lynne Wiley - Online\''
Review
'\'\\\". . . It condenses common sense about what Web masters should think about before writing their first HTML tag. . . . [Lynch and Hortons] concision and practicality seem sturdy enough to keep abreast of the Webs velocity of change.\\\"Gilbert Taylor, Booklist -- Tom Wilson - Information Research\''
Review
'\'\\\". . . covers all the basic elements of creating a Web site. . . . Authoritative factoids are sprinkled throughout . . . [and] serve to ground the book in logic while elevating it above some of the brightly colored hyperactive Web design manuals out there. . . . \\\"J. D. Biersdorfer, New York Times Circuits Section -- Gilbert Taylor - Booklist\''
Review
'\'\\\". . . a non-geeky Web-design primera rule-of-thumb guide that calmly introduces you to the issues involved in developing a Web site. . . . what you need to know about Web-site design in plain language, with understandable examples. . . . this . . . book is a gem.\\\"Mary Creswell, Presentations -- J. D. Biersdorfer - New York Times Circuits Section\''
Review
'\'“[A] highly readable guide to Web layout. The book overflows with innumerable examples and basic design tenets . . . beneficial for either newbie or trained expert alike. . . . [A] book to be read and studied by anyone looking to design a Web site.”Stuart J. Brown, Student Affairs On-Line -- Mary Creswell - Presentations\''
Review
'\'“The book has practical relevance for those of us who write and edit Web content. . . . a cohesive overview of the challenges and constraints that Web designers face and an insiders knowledge of the architecture that makes Web pages go. . . .”Stephanie Deming, Science Editor -- Stuart J. Brown - Student Affairs On-Line\''
Review
'\'\\\". . . There are many books available on . . . Web design, but few cover so much in such a concise and well-written fashion. . . . Web design is . . . an adventure to an unknown and wild land. Take this book along with you as a guide.\\\"Greg Kearsley, Education Technology -- Stephanie Deming - Science Editor\''
Review
'“This inexpensive book could prove to be your best investment of the year. It is a step-by-step guide to the preparation of a high-quality research proposal in the natural sciences.”
BioScience -- Steven Fabian - Journal of Historical Biography'
Review
'“This guide helps writers render a thesis or grant application that stands out from the competition.”
Science -- BioScience'
Review
'“The volume can be used as a text in class, a guide for a lab support group, or a self-help manual for an individual investigator.”
Science, Books, & Films -- Science'
Review
'“This little book is a concise guide to the process of writing proposals. . . . The book is a great resource for students writing their first thesis proposal and for practicing professionals at all levels of experience.”Fisheries, A Bulletin of the American Fisheries Society -- Science, Books, and Films'
Review
'\"A practical guide. . . . Timely issues such as interdisciplinary research, ethical concerns, and intellectual property rights are included. A bibliography and a listing of WebSite addresses for funding agencies add to the usefulness of this very readable title. Recommended . . .”
E-Streams -- A Bulletin of the American Fisheries Society'
Review
'“. . . . This exceptionally useful and affordable handbook will serve as a refresher to seasoned writers and as a guide and source of encouragement for first-time authors”C.L. Sagers, Ecology -- E-Streams'
Review
'“. . . The chapters have the flavor of class lectures, and exercises at the end of each might be valuable for class work. . . . Readability and brevity make the book a good starting place for one interested in developing skills in grantsmanship.”Martha Davis, Journal of Natural Resources & Life Science -- C.L. Sagers - Ecology'
Review
and#8220;I have found it difficult to find a book that helps students gain the professional and interpersonal skills they need in a scientific discipline.and#160; Listen. Write. Present. is that book.and#8221;and#8212;Tim Marks, Campbell University
Review
andquot;Success in the complex fields of technology and finance depends on communicating clearly and confidently to a variety of audiences. This book is a must-read for students and professionals alike.andquot;andmdash;Mark Kritzman, President, Windham Capital Management and Member of the MIT faculty
Review
andquot;A timely, practical and concise guide providing insights to improving oneandrsquo;s communication skills.and#160; This is an essential read for everyone in the profession of pharmacy (students, faculty, practitioners) who desire to communicate more effectively.andquot;andmdash;Alan Hanson, University of Wisconsin School of Pharmacy
Review
andquot;Like other great books you can open this text to any page and learn something of value.and#160;Communication today is fast and furious, and most effective when you follow the rules.and#160;I plan to recommend this book to my graduate students and colleagues alike.andquot;andmdash;Dr. Tom Holmes, Director of Pharmaceutical Science Programs, Campbell University
Review
andldquo;So often we are judged not by what we know, but by what people think we know based on our presentations and our ability to communicate. This lovely book will serve the tyro and the pro alike. It will be on my bookshelf.andrdquo;andmdash;Abraham Verghese MD, author of Cutting forand#160;Stone andand#160;Professor of Medicine, Stanford University
Review
andquot;Information Technology offers a global pool of talented professionals or andldquo;geeks.andrdquo; The definition of andldquo;geekandrdquo; perhaps is an IT professional who has not had the benefit of this insightful book on how to make the transformation. Seasoned veteran or beginner, the book is a great read!andquot;andmdash;Tom Conway, Vice President, IBM Global Technology Services
Review
andldquo;As a corporate lawyer at one of the worldandrsquo;s leading science and technology hubs, this book is a must-read for my client base.andrdquo;andmdash;James Forrest, Corporate Attorney
Review
andquot;With its engaging, conversational style, this little book is an important, new resource for its intended readers, who seldom receive academic training in communication skills.andquot;andmdash;Michele Vivirito, Fellow of the American Medical Writers Association
Review
andquot;This book is a perfect tool for pharmacists who recognize how critical communication skills are in practice.and#160; Short on theory and long on practicality, it is a great how-to guide for delivering your message.andquot;andmdash;Susan Cantrell, Director, North America, Drug Information Association
Review
andldquo;This practical guide is the result of leading thousands of engaging seminars for physician and scientists across the United States. St James and Barnard have condensed the information, emphasized the best of it, and have put in one efficient volume equivalentand#160;of a Masterandrsquo;s degree in professional and interpersonal communication.andrdquo;andmdash;Paul Casella, MFA, co-author of Writing, Speaking, and Communication Skills for Health Care Professionals
Review
andquot;A facile, user-friendly tool replete with raison d'andecirc;tre, andquot;how-toandquot; insights, and pragmatic wisdom that guides, encourages, and informs the acquisition of real capacities in this most vital of skill sets.andquot;andmdash;Rusty Stephens, President, Wilson Community College
Review
andldquo;This lovely book . . . is one that you will read from cover to cover. . . . Sound, common sense advice. . . . and#160;It is a book that all medical writers and presenters should have in their libraries.andrdquo;andmdash;AMWA Journal
Synopsis
This exceptional book encompasses the entire range of writing skills that todays experimental scientist may need to employ. Detailed chapters cover every type of science writing, from routine forms, such as laboratory notes, abstracts, and memoranda, to the more complex writing required in dissertations, journal articles, and grant proposals. Using numerous extended examples, the book offers students and professionals alike the thorough, practical advice they need to optimize the effectiveness of their written communications.
Robert Goldbort discusses how best to approach various writing tasks as well as how to deal with the everyday complexities that may get in the way of ideal practicedifficult collaborators, experiments gone wrong, funding rejections. He underscores the importance of an ethical approach to science and scientific communication and insists on the necessity of full disclosure.
For working scientists, those seeking employment in the sciences, students taking on writing assignments or oral presentations, and professionals who hope to publish or acquire funding, this volume is an essential resource.
Synopsis
This fully revised edition of the most authoritative guide to science proposal writing is essential for any scientist embarking on a thesis or grant application. Completely updated and with entirely new chapters on private foundation funding and interdisciplinary research, the book explains each step of the proposal process in detail.
Praise for the first edition:
This exceptionally useful and affordable handbook will serve as a refresher to seasoned writers and as a guide and source of encouragement for first-time authors.”C. L. Sagers, Ecology
This inexpensive book could prove to be your best investment of the year.”Bioscience
Synopsis
Even the best ideas have little value if they are not explained clearly, concisely, and convincingly to others. Scientists, engineers, health care professionals, and technology specialists become leaders in their fields not just by way of discovery, but by communication. In this essential book, two seasoned communication consultants offer specific, focused advice to help professionals develop, improve, and polish their interpersonal communication, writing, and presentation skills. The authors explain exactly how to manage multiple projects and interactions, collaborate with colleagues and others, gain support for ideas through presentations and proposals, and much more.
About the Author
Stephanie Roberson Barnard is a communication consultant, Business Image Consulting. She lives in Wilson, NC. Deborah St James is deputy director, Publications and Scientific Communications,and#160;Grifols Center for Science and Education. She lives in Raleigh, NC. The authors have extensive experience in training biomedical, scientific, pharmaceutical, and technology professionals to communicate effectively. They are co-authors of Writing, Speaking,and#160;and Communication Skills for Health Professionals, published by Yale University Press.