Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns

In the now-classic Little Book of Common Sense Investing (2007), legendary mutual fund industry veteran John C. Bogle speaks to the benefits of index investing. Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing shows you how to incorporate this proven investment strategy into your portfolio and warns you against investment fads and fashions.

In this updated and revised edition, Bogle further reinforces that the real formula for investment success is to own the entire market with index funds. The original remains one of the most talked-about and bestselling investment books of all time. This updated edition will include:

• Updates to the data throughout
• A chapter on asset allocation
• A chapter on retirement

The Little Book of Common Sense Investing, Updated and Revised is a timely update to its classic predecessor, with market insights from the past 10 years.

The bestselling index investing 'bible, ' thoroughly revised and updated to reflect the latest market data

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund veteran John C. Bogle reveals his key to getting more out of investing: index funds. Both history and common sense tell us that the simplest and most effective investment strategy is to buy and hold all of the nation's publicly held businesses at very low cost; the classic index fund that owns this market's portfolio in the only investment that guarantees you your share of stock market returns. This book shows you how to make index investing work for you and your financial goals. You'll learn how to cut through the hype to see what's really in your best interest, and analyze the metrics that truly matter --and you'll gain candid insight from some of the world's best financial minds including Warren Buffett, Benjamin Graham, Paul Samuelson, Burton Malkiel and more.

Updated with current data and new information on asset allocation and retirement investing, this book gives you a solid strategy for ensuring your financial future.

• Build a diversified, high-return portfolio with minimal risk
• Forget the fads and focus on what works in the real world
• Emphasize business reality over market expectations
• Understand how index investing is the market's only real winner's game

While most investors stay extremely busy turning a winning game into a losing game, index investing allows you to sit back and let the market do the work for you. While their compounding returns are eaten by compounding costs, your -boring- investment will leak steady returns for the long term. Trying to beat the market is a recipe for eventual disaster, but holding a diversified portfolio for an extended period is the number-one way to ensure consistent investment success. The Little Book of Common Sense Investing is the guidebook to your secure financial future.

The best-selling investing "bible" offers new information, new insights, and new perspectives

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor.

Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.

A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me."

Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.

This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.

• Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
• Forget the fads and marketing hype, and focus on what works in the real world.
• Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
• Recognize that in the long run, business reality trumps market expectations.
• Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.

While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.