Synopses & Reviews
Branding is ultimately the way you differentiate your product from the competition. Whether youre selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But theres much more to effective branding than a memorable slogan and ubiquitous advertisingpublic relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; its an effective way to communicate the story of your brand through media outlets that the public trusts.
A Branded World looks at branding from the unique perspective of one of Americas premier PR executives. In it, Michael Levinewhose clients include major Hollywood stars and top musiciansproves PR is a tool just as effective at turning everyday products into widely recognized brands as it is at turning talented artists into household names. Though it has a certain mystery to it, theres nothing mystical about PR. Behind the scenes, its a discipline, one that can be taught and learned, practiced and analyzed.
A Branded World utilizes real-world examples and anecdotes from Levines experiences to show how PR fits into and supports a branding campaign. It follows a fictional productin this case, a brand of ice creamthrough the entire branding process, illustrating the many ways PR can help marketers build that once-in-a-lifetime brand. Levine offers a PR professionals trenchant analysis of common branding concepts and looks at some of the inspired choices and phenomenal flops in branding history, explaining why some brands become almost sacred while others are simply forgotten. He also looks at the many ways PR impacts some of the most vital aspects of branding, such as e-branding, first impressions, and brand loyalty.
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Synopsis
"A thoroughly useful book!" John Gardner, founder, Common Cause Praise for Living Longer For Dummies "If you plan to live long, you couldn't choose a better guide." Professor Mihlay Csikszentmihlay, Claremont Graduate University, author of Flow "If knowing what's real and what's hype in life extension is important to you, then this is a must book to have!" Dean Edell, media physician host of radio's The Dr. Dean Edell Show "This book arrives just in time for most of us!" Art Linkletter, former president, Center on Aging, UCLA
Get life-enhancing tips on nutrition, exercise, and alternative medicine
The fun and easy way to extend and enjoy your golden years Written by a leading expert on aging, this friendly guide explains the process of getting older in plain English and shows you step by step how to enhance your physical and psychological well-being.
Discover how to: Understand the aging process Get involved with activities or work Stay sexually active Cope with a health crisis
Get smart! www.dummies.com Sign up for daily e-tips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers
Synopsis
What’s the average human life span...72 years...78 years? Actually, science has determined that humans were designed to live 120 years, and that, until now, most people died too soon. It’s also now clear that most of the maladies we commonly associate with aging, such as frailty, senility, and arthritis aren’t part of nature’s plan, but the result of other factors such as bad nutrition, disease ,and disuse. Best of all is the news that, no matter how old you are or what shape you’re in, you can take steps to reverse the aging process that has already occurred in you and to slow your rate of aging in the future.
You’re never too old–or too young–to begin living a longer, healthier life, and Living Longer For Dummies can show you how. Written by a leading national expert on aging, it’s packed with life-changing tips on nutrition, exercise, attitude and behavior, that can help enhance and sustain your physical and psychological well- being to age 100 and beyond. You’ll discover how to:
- Slow your rate of aging
- Reverse many of the effects of aging
- Avoid maladies associated with age
- Keep your mind and senses sharp
- Maintain limberness and muscle tone
- Keep your energy level high
- Rebound from illness
- Stay sexually active
Dr. Bortz shatters common myths about aging and explains, in plain English, what science now knows about the normal aging process in humans. And he explores a wide range of life-prolonging topics, including:
- Getting good health care
- Exercising to stay healthy for life
- Eating right for a long life
- Getting adequate rest and relaxation
- Using alternative medicine and exercise techniques
- Maintaining brain-power
- Having sex to prolong your life and coping with sexual difficulties
- Handling health crises
The number of people age 100 and older increases a whopping 8 percent every year in the United States? If you choose to, you can become one of them someday. Let Living Longer For Dummies show you how.
Synopsis
" A thoroughly useful book!" John Gardner, founder, Common Cause Praise for Living Longer For Dummies " If you plan to live long, you couldn' t choose a better guide." Professor Mihlay Csikszentmihlay, Claremont Graduate University, author of Flow " If knowing what' s real and what' s hype in life extension is important to you, then this is a must book to have!" Dean Edell, media physician host of radio' s The Dr. Dean Edell Show " This book arrives just in time for most of us!" Art Linkletter, former president, Center on Aging, UCLA
Get life-enhancing tips on nutrition, exercise, and alternative medicine
The fun and easy way to extend and enjoy your golden years Written by a leading expert on aging, this friendly guide explains the process of getting older in plain English and shows you step by step how to enhance your physical and psychological well-being.
Discover how to: Understand the aging process Get involved with activities or work Stay sexually active Cope with a health crisis
Get smart! www.dummies.com Sign up for daily e-tips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers
About the Author
Walter M. Bortz, M.D., teaches at Stanford University Medical School. He is the past president of the American Geriatrics Society and a physician at the Palo Alto Medical Foundation.
Table of Contents
Introduction.
PART I: The Mental and Physical Aspects of Living Longer.
Chapter 1: What in the World Is Aging Anyway?
Chapter 2: Getting Good Healthcare.
Chapter 3: Exercising to Keep Your Health for Life.
Chapter 4: Fueling Your Future with Good Food!
Chapter 5: Getting Your R&R.
Chapter 6: Using Alternative Medicine and Exercise Techniques.
PART II: The Psychological Aspects of Living Longer.
Chapter 7: Maintaining Your Brain Power and Engaging in Life "Sense-ibly".
Chapter 8: Living to Work or Working to Live?
Chapter 9: Sex Matters.
Chapter 10: Building Your Last Nest.
PART III: Handling a Health Crisis.
Chapter 11: Understanding Your Role in an Emergency Situation.
Chapter 12: Making the Hospital Work for You.
Chapter 13: Surgery and the Older Patient.
PART IV: The Part of Tens.
Chapter 14: Ten Keys to a Long, Healthy Life.
Chapter 15: Ten Reasons to Get Moving.
Chapter 16: Ten Best Anti-Aging Diet Tips.
Chapter 17: Ten Ways to Use, Not Lose, Your Mind.
Chapter 18: Ten Guidelines for Taking Medications Safely.
PART V: Appendixes.
Appendix A: A Guide to Medicines.
Appendix B: Common Conditions and Treatments.
Index.
Book Registration Information.