Synopses & Reviews
In their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.
Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.
Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as:
* An Iraq veteran whose start-up car company is staffed by over 4,500 competing designers and supplied by microfactories around the world
* A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam
* An online community for people with life-altering diseases that also serves as a large-scale research project
* An astronomer who is mapping the universe with the help of 250,000 citizen scientists
Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world.
Visit www.Macrowikinomics.com.
Review
“A Schumpeterian story of creative disruption.”
—The Economist
“Nothing less than a game plan to fix a broken world.”
—The Huffington Post
“Tapscott and Williams show how business, government, civil society, and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multipolar world. Critical reading.”
—Bill Green, chairman, Accenture
“Tapscott and Williams insights about the power of collaborative innovation and open systems, and their call to ‘reboot our institutions—business, education, media, government—hasnt come a minute too soon. Macrowikinomics inspires by chronicling these pathbreaking developments and pointing the way forward for all of us.”
—Eric Schmidt, executive chairman, Google
Synopsis
In their bestseller
Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace.
This sequel shows that in more than a dozen fieldsfrom finance to health care, science to education, the media to the environmentwe have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.
With vivid examples from diverse sectors, Macrowikinomics is a handbook for people everywhere seeking a transformation of industry and institutions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.
About the Author
Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.