Synopses & Reviews
Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much of which has been recently declassified and never before published, in this first comprehensive book-length investigation of state advertising. While its focus is on Canada, the book will be of interest to researchers of communications, politics, or advertising in any nation whose government advertises.
Review
...this work is an interesting and informative study...[t]he volume will interest Canadianists and students of political communications, mass media, and comparative politics.Choice
Synopsis
Rose analyzes the rhetoric and symbols of government advertising, using Canada as a case study. Investigating three significant advertising campaigns over the last twenty years, Rose demonstrates the persuasiveness of advertising and its importance to the communications arsenal of governments.
Synopsis
Analzyes the rhetoric and symbols of government advertising, using Canada as a case study.
Table of Contents
Introduction
Communication and Government
The Rise of Government Advertising in Canada
Inside the Idea Factory: The Production of Government Advertisements
The Canadian Unity Information Office: Crisis Advertising to Canadians
Selling the Patriation of the Constitution
Advertising the Goods and Services Tax: An "Uneasy Persuasion"
Creating Meaning in Advertising
Conclusion: A "Kind of Decent Materialism?"
Appendices
Bibliography
Index