Synopses & Reviews
Maurice Thomas Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from todays high-tech economy. Strategic decision making in oligopoly markets has been modernized.
Synopsis
Maurice Thomas Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from todays high-tech economy. Strategic decision making in oligopoly markets has been modernized. d.
Synopsis
Thomas and Maurices Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor.
Table of Contents
Preface Part I: Some Preliminaries1. Managers, Profits, and Markets2. Demand, Supply, and Market Equilibrium3. Marginal Analysis for Optimal Decision Making4. Basic Estimation Techniques Part II: Demand Analysis5. Theory of Consumer Behavior 6. Elasticity and Demand 7. Demand Estimation and Forecasting Part III: Production and Cost Analysis8. Production and Cost in the Short Run9. Production and Cost in the Long Run10. Production and Cost EstimationOn the Website: Special Topic Module 1: Linear Programming Part IV: Profit-Maximization in Various Market Structures11. Managerial Decisions in Competitive Markets12. Managerial Decisions for Firms with Market Power13. Strategic Decision Making in Oligopoly Markets Part V: Advanced Managerial Decision Making14. Advanced Techniques for Profit Maximization15. Decisions Under Risk and UncertaintyOn the Website: Special Topic Module 2: Investment DecisionsAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX