Synopses & Reviews
This contemporary and readable book—filled with research-based advice, case studies, and efficient tools—demonstrates how organizations measure, manage, and maximize their “intangible assets” of communication and knowledge. Its unique perspective on “performance technology” shows employees not only how human behavior in the workplace can be engineered to achieve corporate success, but how to communicate those methods and processes used, and the value they add, to employers and clients. Comprehensive coverage of “human capital” factors that impact organizational performance—such as training, employee communication, branding, and performance management—supplies readers with need-to-know and -learn information integral to successful HR and communication. Other coverage of “hot topics” includes measurement and evaluation, corporate culture, e-learning, and knowledge management. For Human Resource Managers, Marketing Managers, Performance Consultants, and Management Consultants; and for any and all personnel involved in the training and development of employees in a corporate setting.
Synopsis
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.
Table of Contents
1. A New Framework for Organizational Learning, Communication, and Performance Management.
2. How Human Resources, Communications and Learning Systems Can Create—or Destroy—Value.
3. Internal and External Communication Systems.
4. Corporate Brand and Culture.
5. Managing Learning, Performance, and Knowledge.
6. Performance Analytics.
7. Translating Data to Dollars: Calculating and Communicating the Value of Learning and Communication.
8. Getting There: How to Start Managing and Communicating for Value.