Synopses & Reviews
Synopsis
This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
Synopsis
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize. Through case studies, it explains the basic principles of marketing and public relations and provides hands-on advice for your institution. Includes a resource guide, and a bibliography.