Synopses & Reviews
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
* Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends
* Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning
Review
"an excellent example of co-operation between education and industry and of knowledge transfer."
- Geoffrey Copland, Vice Chancellor, University of Westminster, UK
Synopsis
Covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
Synopsis
Covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
About the Author
Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.
Tourism, University of Westminster, UK
Table of Contents
Foreword
Preface
The Role of Marketing and Selling in the Business Events Sector
The Marketing Environment for Destinations
The Marketing Environment for Venues
Marketing Planning For Destinations and Venues: Principles and Theories
Marketing Communications for Destinations and Venues: Principles and Theories
Marketing Communications for Destinations and Venues I: Practice
Marketing Communications for Destinations and Venues II: Practice
Sales Strategies for Destinations and Venues: Principles and Theories
Sales Strategies for Destinations and Venues: Practice
Building Effective Marketing Partnerships
Current Initiatives in the Conferences, Conventions and Business Events Sector
Future Trends and Challenges for the Conferences, Conventions and Business Events Sector