Synopses & Reviews
In his bestselling book
Marketing For Dummies,Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of
Marketing Kit For Dummies,he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of
Marketing For Dummiesoffers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques.
Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2ndEditionoffers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the bases:
- Tap into the power of the Internet
- Create buzz with publicity
- Research, plan, and budget effectively
- Set up winning sales promotions
- Generate sales with action ads
- Launch winning Web campaigns
Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how to:
- Master the five Ps of marketing
- Evaluate the effectiveness of your marketing plans
- Design a marketing plan that works
- Perform customer research
- Improve your creative skills — and your campaigns
- Write winning marketing copy
- Develop a campaign budget and stick to it
- Brand your business
- Develop promotional campaigns
- Design brochures, catalogs, and newsletters
- Bring customers back with great customer service
In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2ndEdition,you’ll have no trouble bringing in new business — and more dollars.
Synopsis
This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
Synopsis
Quick and easy Web marketing techniques
"As good as an MBA in marketing."
Elaine Biech, author, The Business of Consulting
This indispensable book-and-CD kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the latest in online marketing, and even more specialized information for small business owners, this newly updated edition is better than ever.
Discover how to
- Impress and retain key customers
- Create buzz with publicity
- Research, plan, and budget effectively
- Set up winning sales promotions
- Generate sales with action ads
- Launch effective Web campaigns
All this on the bonus CD-Rom
- Marketing plan and budget templates
- Spreadsheets to create sales projections, coupon profitability analysis and more
- Hiam's Marketing Audit forms, a customer service survey along with templates for designing print ads, brochures, business cards, press releases and sales scripts
Please see the "About the CD-ROM" Appendix for details and complete system requirements.
Synopsis
"The only resource you'll ever need!" Tom Lentz, V.P. Marketing, Broyhill Furniture Industries "As good as an MBA in marketing." Elaine Biech, author, The Business of Consulting
Marketing software and ready-to-use templates on CD-ROM
Tips on ready-to-go Web marketing techniques
In his bestselling Marketing For Dummies®, Alexander Hiam reveals the secrets of effective marketing. Now, in this indispensable book-and-CD kit, he gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web site template. all this on the CD-ROM Author created forms and templates to help get the job done Five-Minute Marketing Plans and Advertising Objective Worksheets Customer Service Audit Templates Web Page Templates and Free Stock Photography Live links to key marketing Web sites PC running Windows 95 or later, or a 68040 Mac running OS 7.55 or later. See the CD Appendix for details and complete system requirements. Plus leading Internet software
Discover how to: Create buzz with publicity Research, plan, and budget effectively Set up winning sales promotions Generate sales with action ads Launch effective Web campaigns
Get smart! www.dummies.com
Description
1353292 System requirements: PC with 486 or faster processor, or Mac OS 68040 or faster; Windows 95 or later, Mac OS 7.55 or later; 32MB RAM; 50MB available hard drive space; CD-ROM drive. Includes index.
About the Author
Alexander Hiam teaches management at the University of Massachusetts at Amherst and runs a training and consulting firm. His books include Marketing For Dummies, Portable MBA in Marketing, and The Vest-Pocket Marketer.
Table of Contents
Introduction.
Part I: Tools for Designing Great Marketing Programs.
Chapter 1: Boosting Your Business with Great Marketing.
Chapter 2: Auditing Your Marketing to Achieve Your Business Goals.
Chapter 3: Marketing Plans.
Part II: Boosting Your Marketing Skills.
Chapter 4: The Customer Research Workshop.
Chapter 5: The Creativity Workshop.
Chapter 6: Writing Well for Marketing and Sales.
Chapter 7: Using Testimonials and Customer Stories.
Part III: Advertising Management and Design.
Chapter 8: Planning and Budgeting Ad Campaigns.
Chapter 9: Shortcuts to Great Ads.
Part IV: Power Alternatives to Advertising.
Chapter 10: The Basics: Branding through Business Cards and Letterhead.
Chapter 11: Essential Brochures, Catalogs, and Spec Sheets.
Chapter 12: Planning Coupons and Other Sales Promotions.
Chapter 13: Spreading the Word with Newsletters.
Chapter 14: Taking Advantage of Publicity.
Part V: Sales and Service Success.
Chapter 15: Mastering the Sales Process.
Chapter 16: How to Close the Sale.
Chapter 17: The Sales Success Workshop.
Chapter 18: Dealing with Difficult Customers.
Part VI: The Part of Tens.
Chapter 19: Ten Great Marketing Strategies.
Chapter 20: Ten Ways to Make Marketing Pay.
Chapter 21: Ten-Plus Ways to Market on the Web.
Appendix: About the CD.
Index.