Synopses & Reviews
In his bestselling book
Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of
Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of
Marketing For Dummies offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques.
Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2nd Edition offers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the bases:
- Tap into the power of the Internet
- Create buzz with publicity
- Research, plan, and budget effectively
- Set up winning sales promotions
- Generate sales with action ads
- Launch winning Web campaigns
Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how to:
- Master the five Ps of marketing
- Evaluate the effectiveness of your marketing plans
- Design a marketing plan that works
- Perform customer research
- Improve your creative skills — and your campaigns
- Write winning marketing copy
- Develop a campaign budget and stick to it
- Brand your business
- Develop promotional campaigns
- Design brochures, catalogs, and newsletters
- Bring customers back with great customer service
In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2nd Edition, you’ll have no trouble bringing in new business — and more dollars.
Synopsis
Attract new customers and boost your sales with a surefire marketing plan
Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.
Create a breakthrough marketing plan set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact
Design hard-hitting ads for your campaign get insights and how-to tips for creating winning ads that produce leads and sales
Increase your brand identity from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across
Hone your marketing skills improve your customer service, market research, creativity, and writing for marketing, sales, and the Web
The value-packed CD includes:
Marketing plan, budget, and newsletter templates
Editable marketing audits
Sales Projection and Advertising Objectives worksheets
Mini-library of professional images
Various ad templates
Sample postcard, business card, and logo designs
Please see the CD-ROM Appendix for details and complete system requirements.
Open the book and find:
The Five-Minute Marketing Zone Plan
Low-cost and no-cost marketing ideas
Advertising alternatives, including newsletters and press releases
Insights on successfully closing the sale
How to impress and retain current customers
Ways to create an advertising budget that works for you
Synopsis
Quick and easy Web marketing techniques
"As good as an MBA in marketing."
Elaine Biech, author, The Business of Consulting
This indispensable book-and-CD kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the latest in online marketing, and even more specialized information for small business owners, this newly updated edition is better than ever.
Discover how to
- Impress and retain key customers
- Create buzz with publicity
- Research, plan, and budget effectively
- Set up winning sales promotions
- Generate sales with action ads
- Launch effective Web campaigns
All this on the bonus CD-Rom
- Marketing plan and budget templates
- Spreadsheets to create sales projections, coupon profitability analysis and more
- Hiam's Marketing Audit forms, a customer service survey along with templates for designing print ads, brochures, business cards, press releases and sales scripts
Please see the "About the CD-ROM" Appendix for details and complete system requirements.
Synopsis
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
About the Author
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
Table of Contents
Introduction.
Part I: Tools for Designing Great Marketing Programs.
Chapter 1: Boosting Your Business with Great Marketing.
Chapter 2: Auditing Your Marketing to Achieve Your Business Goals.
Chapter 3: Marketing Plans.
Part II: Boosting Your Marketing Skills.
Chapter 4: The Customer Research Workshop.
Chapter 5: The Creativity Workshop.
Chapter 6: Writing Well for Marketing and Sales.
Chapter 7: Using Testimonials and Customer Stories.
Part III: Advertising Management and Design.
Chapter 8: Planning and Budgeting Ad Campaigns.
Chapter 9: Shortcuts to Great Ads.
Part IV: Power Alternatives to Advertising.
Chapter 10: The Basics: Branding through Business Cards and Letterhead.
Chapter 11: Essential Brochures, Catalogs, and Spec Sheets.
Chapter 12: Planning Coupons and Other Sales Promotions.
Chapter 13: Spreading the Word with Newsletters.
Chapter 14: Taking Advantage of Publicity.
Part V: Sales and Service Success.
Chapter 15: Mastering the Sales Process.
Chapter 16: How to Close the Sale.
Chapter 17: The Sales Success Workshop.
Chapter 18: Dealing with Difficult Customers.
Part VI: The Part of Tens.
Chapter 19: Ten Great Marketing Strategies.
Chapter 20: Ten Ways to Make Marketing Pay.
Chapter 21: Ten-Plus Ways to Market on the Web.
Appendix: About the CD.
Index.