Synopses & Reviews
Marketing is a big subject. It's complex and often misunderstood. If we accept that every organization has customers or clients -- a public to serve -- then there has to be marketing. Without marketing your public won't be aware of your service or products and you won't have a market. Without a market you won't have a business. For those of us who aren't privy to the intriguing and baffling world of marketing, Patrick Forsyth exposes its inner workings in this enlightening and entertaining guide. Marketing Stripped Bare is unlike other books that promise to explain the marketing process. You won't find dry theoretical models here. Nor will you be bamboozled with trendy business-speak. And it will put any misconceptions firmly to rights. You'll realize that marketing isn't the sole preserve of the creative, lateral-thinking mavericks, nor of the number-crunching IT brigade. By stripping marketing down to its bare essentials you learn: * How marketing works; * What marketing people actually do; * Why marketing is essential for business success; * What's hot in marketing; Whether you're considering a career in marketing or simply want to know what it's all about, Marketing Stripped Bare tells it like it is.
Review
""Don't be fooled by Patrick Forsyth. His book is funny and concise, but its message is dead serious and will last forever -- that marketing matters and, if you follow his excellent advice, has a 3M result -- Much More Money."" -- Robert Heller, management expert and author of Roads to Success
Synopsis
An irrelevant book that demystifies marketing jargon and makes clear the role, purpose and importance of marketing. For novices and jaded veterans alike.
Synopsis
Marketing is a big subject. It's complex and often misunderstood.
About the Author
Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books, including Successful Time Management and How to Write Reports and Proposals (all Kogan Page). He also writes regularly for a number of business journals, and for Writing Magazine.John Stubbs was born in 1977 and studied at Oxford and Cambridge Universities. At work on a new book about the Cavalier poets of the seventeenth century, he splits his time between England and Slovenia.