Synopses & Reviews
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media, with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us.
Review
...useful for libraries supporting beginning coursework in mass media.CHOICE
Synopsis
Surveys a brief history of major mass communication topics and discusses current trends in the interest of predicting the future of mass media and its role in the twenty-first century.
Synopsis
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media, with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us.
Description
Includes bibliographical references (p. [191]-194) and index.
About the Author
BROWN H. CARPENTER has been a reporter and editor for the Norfolk Virginian-Pilot and the Ledger Star for over twenty-five years, and the co-editor of A Handbook on Mass Media in the United States (Greenwood, 1994).
Table of Contents
Preface
Introduction
Books by Randall Scott Sumpter
Cable by George Thottam
Computers by Curtis R. Holsopple
Magazines by Leara D. Rhodes
Newspapers by Randy E. Miller
Public Relations by Julie K. Henderson
Radio by Edward Turner
Recording by Steven J. Dick
Satellites by Steven J. Dick
Television by O. Patricia Cambridge
Politics by Robert M. Knight
Religion by Michael A. Longinow
Women by Carolyn M. Byerly
Developing Nations by Bala A. Musa and Emeka J. Okoli
Developed Nations by Leara D. Rhodes
Bibliography
Index