In this Section:
1) Brief Table of Contents
2) Full Table of Contents
1) Brief Table of Contents
Part I: Paving the Way to Today's Mass Media
Chapter 1: Introduction to the Mass Media Revolution
Chapter 2: Mass Media: A Brief Historical Narrative
Chapter 3: Media Technologies and the Dynamics of Change
Part II: The Evolution of Media Content and Platforms
Chapter 4: Print Media
Chapter 5: Music and Radio
Chapter 6: Film and Television
Chapter 7: New Media
Part III: Media Business, Economics and Regulation
Chapter 8: Advertising and Public Relations
Chapter 9: Media Industry
Chapter 10: Media Bias
Chapter 11: Media Law and Ethics
Part IV: The Media Experience
Chapter 12: The Power of Photography in Mass Media
Chapter 13: Journalism in the Digital Millennium
Chapter 14: Media Impact on the Global Stage
Chapter 15: Stories of Diversity in American Media
Chapter 16: Working in the Mass Media in the Digital Age
2) Full Table of Contents
Part I: Paving the Way to Today's Mass Media
Chapter 1: Introduction to the Mass Media Revolution
The Style and Approach of Mass Media Revolution
Studying Mass Media
Theoretical Building Blocks of Mass Media
Audience Trends
Why Research Audiences?
Culture and Mass Media: Sharing What We Know
Mass Media Convergence in the Digital Age
Conclusion: Understanding New Mass Media from a Critical Perspective
Chapter 2: Mass Media: A Brief Historical Narrative
The Evolution of Mass Media Networks
The Power and Influence of Media Publishers
The Impact of Music and Images on Culture and Society
The Digital Age
Conclusion: Mass Media Converge
Chapter 3: Media Technologies and the Dynamics of Change
The Stages of Technological Innovation
Hurtling into the Future: Technology Revolutionizes Mass Media
Will Technological Convergence Be the Death of the Printed Word?
Conclusion: Adapting to Change
Part II: The Evolution of Media Content and Platforms
Chapter 4: Print Media
Early American Newspaper Publishing
The Rise of Magazine Publishing
The Evolution of the Book Industry
Technologies Extend the Print Media
The Birth of Publishing Dynasties
Print Media Go Visual
Comic Books and the Graphic Novel
Conclusion: Will Printed Media Survive the Digital Revolution?
Chapter 5: Music and Radio
The Cultural Influence of Music and Sound Recording
The Birth of the Radio Broadcasting Industry
Popular Music: The First Cultural Shift
The Music Revolution: The Second Cultural Shift
Musical Styles Diversify
Music and Radio Transition into the Digital Age
Conclusion: Music and Radio Converge–and Endure
Chapter 6: Film and Television
Narrative in Film
The Early Innovators of Film
The Hollywood Studio System
The Influence of International Cinema Styles
The Magic of Special Effects and the Digital Age
Narrative in Television
The Evolution of Television
Television Genres
Conflicting Visions of the Future of Television
Conclusion: The Audience Drives the Future of Film and Television
Chapter 7: New Media
What Is New Media and Where Did It Originate?
The Dynamic New Media
Media Convergence
Linking Up: 21st-Century Social Networking
Politics and New Media
The Gaming Generation
Conclusion: New New Media and the Impact on Society and Culture
Part III: Media Business, Economics and Regulation
Chapter 8: Advertising and Public Relations
Tracing the History of American Advertising
Product Affinity: Making Us Want It
Breaking the Rules: Advertising in the 21st Century
Tracing the History of American Public Relations: Building and Managing Image
Today's Strategic Public Relations: 360 Degree Campaigning
Conclusion: Selling Ideas Framing Perceptions
Chapter 9: Media Industry
Tracing American Media Ownership
The Economics of Media: Three Models
The Federal Communication Commission
The Business of Music and Sound Recording
The Business of Radio
The Business of Television and Film
The Audience Is “King”
Empowering the Passive Media Consumer
The Effects of Media Globalization
Conclusion: Mass Media Companies Adjust and Thrive in the Digital Age
Chapter 10: Media Bias
The Building Blocks of Bias
Types of Media Bias
The Economics of Media Bias
Bias in Films, Television and Online
Are Mainstream Media Liberally Biased?
Conclusion: What is the Impact of Bias in American Media?
Chapter 11: Media Law and Ethics
Brief History of Mass Media Law
Defamation: Libel and Slander
Media and Privacy
Mass Media Law and National Security
Historical Roots of Copyright Law
Confidentiality in Newsgathering
Pornography: Free Expression of Obscenity?
Ethics and Mass Media
The Ethical Challenges of a Converged World
Conclusion: Are we Legally and Ethically Responsible?
Part IV: The Media Experience
Chapter 12: The Power of Photography in Mass Media
Visual Communication in Mass Media
Finding Meaning in Visual Media
Photography and Modern Culture
Photojournalism: The Image as a Mass Medium
Photography in the Digital Age
Media and Privacy
Conclusion: The Mass Media Effects of the Photographic Image
Chapter 13: Journalism in the Digital Millennium
Reinventing Journalism for the Digital Millennium
Journalism Online
The New World of Reporting, Writing and Editing the News
Backpack Journalism: Delivering More with Fewer Resources
Unique Ethical Challenges of New Journalism
Conclusion: The Mission of Journalism Remains the Same
Chapter 14: Media Impact on the Global Stage
The Role of Mass Media
Global Mass Media Systems
Mass Media Systems in Development
Mass Media and Cultural Context
Media Cultures Compete for Survival
Media Dominance and the Global Marketplace
Mass Media and Global Democracy
Equalizing the Global Community Through Media Technology
Conclusion: The Transformative Power of Mass Media
Chapter 15: Stories of Diversity in American Media
Pioneers of Latino Media in America
Pioneers of Black Media in America
Pioneering Women in American Media
Pioneers of Asian-American Media
Pioneers of Gay, Lesbian and Transgender American Media
Conclusion: On the Path Toward Greater Future Diversity
Chapter 16: Working in the Mass Media in the Digital Age
Employment Trends in Mass Media
Survey of Selected Media Industries
Achieving Success in the Media Industry
Conclusion: Make the Industry You Want