Synopses & Reviews
Merchandising Theory
- Merchandising Concepts
- Merchandising Technology
- Merchandising Systems
Merchandise Planning
- Fundamentals of Merchandise Planning
- Merchandising Perspectives on Pricing
- Planning and Controlling Merchandise Budgets
- Planning and Controlling Merchandise Assortments
Developing and Presenting Product Lines
- Developing Product Lines
- Presenting Product Lines
- Global Sourcing
- Customer/Vendor Relationships
Career Opportunities
- Merchandising-Related Career Development
- Updated information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology, and relevance to sourcing
- Excel applications added to mathematical learning activities
- Full-color and expanded art program
- Updated case studies include technology components
- Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications
Synopsis
With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors.
Synopsis
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.
About the Author
Grace I. Kunz is Associate Professor Emerita at Iowa State University.
Table of Contents
Contents:
Merchandising Theory
Merchandising Concepts
Merchandising Technology
Merchandising Systems
Merchandising-Related Career Development
Merchandise Planning
Fundamentals of Merchandise Planning
Merchandising Perspectives on Pricing
Planning and Controlling Merchandise Budgets
Planning and Controlling Merchandise Assortments
Developing and Presenting Product Lines
Developing Product Lines
Presenting Product Lines
Global Sourcing
Customer/Vendor Relationships