Synopses & Reviews
This concise introduction to research methods and design for psychology and behavioral science courses offers the core strengths of direct, clear writing and interesting, illustrative examples. Reviewers have consistently praised the text for helping students conceptualize and critique research and research design effectively.
Synopsis
Methods in Behavioral Research is a concise introduction to research methods for psychology and behavioral science courses. It has been THE best selling text in this course for at least fifteen years, and is considered by many as the default student-friendly text for research methods, the one that students will read.
Description
Includes bibliographical references (p. 353-363) and index.
About the Author
Paul C. Cozby is Professor of Psychology at California State University, Fullerton. He received his Ph.D. in Psychology from the University of Minnesota and B.A. from the University of California, Riverside. He is a fellow of the American Psychological Association and has been an officer of the Society for Computers in Psychology. He is coauthor of Research Methods in Human Development (McGraw-Hill). He is currently studying learning in a distance education environment.
Table of Contents
1. Scientific Understanding of Behavior 2. Where to Start 3. Ethical Research 4. Studying Behavior 5. Measurement Concepts 6. Observing Behavior 7. Asking People About Themselves: Survey Research 8. Experimental Design 9. Conducting Experiments 10. Complex Experimental Designs 11. Quasi-Experimental and Single-Participant Designs 12. Understanding Research Results: Description and Correlation 13. Understanding Research Results: Statistical Inference 14. Generalizing Results Appendix A: Writing Research Reports Appendix B: Statistical Tests Appendix C: Statistical Tables Appendix D: Constructing a Latin Square Glossary References Index