Synopses & Reviews
Synopsis
This year, Michelin Man celebrates his 100th birthday. Illustrated with artwork and photos from Michelin Tyre Company archives, this retrospective follows the development of the portly icon from his early days as a glowering, aggressive "spokesperson" to his current image as a reassuring guide to motorists around the globe. Essential for automotive and racing enthusiasts, as well as those interested in marketing and design concepts.