Synopses & Reviews
McConnell-Brue's Principles of Microeconomics, 16e is the best-selling Principles of Microeconomics textbook and has been teaching students in a clear, unbiased way for 40 years. The 15th edition grew market share because of its clear and careful treatment of principles of economics concepts, its balanced coverage, and its patient explanations. More students have learned their principles of Economics from McConnell-Brue than any other text12 million of them. The 16th edition is a revision that delivers a tight and modern book. We are also pleased to introduce an exciting fully-integrated software system called DiscoverEcon featuring Paul SolmanDiscoverEcon software, brand-new videos that teach economic concepts in a fun and engaging way, and more, all in one convenient software package. The 16th edition is fully revised and current. AND, this edition has a fully-integrated software system called DiscoverEcon with Paul Solman Videos. This consists of revised and expanded DiscoverEcon software with 30+ brand-new videos that teach economic concepts in a fun and engaging way.
Synopsis
The proven and popular Microeconomics has been made even tighter and smoother for its 16th edition. A DVD features bestselling DiscoverEcon software and two videos with Paul Solman of PBS. New topics include the economics of the war on terrorism, China's rapidly emerging economy, recent accounting misconduct, and more. Two bonus chapters available on the Web provide additional, specialized information.
About the Author
Campbell R. McConnell taught at the University of Nebraska- Lincoln from 1953 through 1990.
Stanley L. Brue is a professor at Pacific Lutheran University.
Table of Contents
PART ONE: An Introduction to Economics and the Economy1 The Nature and Method of Economics2 The Economizing Problem3 Individual Markets: Demand and Supply3W Applications and Extensions of Supply and Demand Analysis4 The Market System5 The U.S. Economy: Private and Public Sectors6 The United States in the Global EconomyPART TWO: Microeconomics of Product Markets7 Elasticity of Demand and Supply8 Consumer Behavior and Utility Maximization9 The Costs of Production10 Pure Competition11 Pure Monopoly12 Monopolistic Competition and Oligopoly13 Technology, R&D, and EfficiencyPART THREE: Microeconomics of Resource Markets14 The Demand for Resources15 Wage Determination16 Rent, Interest, and ProfitPART FOUR: Microeconomics of Government17 Government and Market Failure18 Public Choice Theory and the Economics of TaxationPART FIVE: Microeconomic Issues and Policies19 Antitrust Policy and Regulation20 Agriculture: Economics and Policy21 Income Inequality and Poverty22 Labor Market Institutions and Issues: Unionism, Discrimination, Immigration23 The Economics of Health CarePART SIX: International Economics and the World Economy24 International Trade25 Exchange Rates, the Balance of Payments, and Trade Deficits40W Transition Economies: Russia and China