Synopses & Reviews
Help today's learner visualize microeconomics in action with the most pedagogically rich, complete book available--Tucker's MICROECONOMICS FOR TODAY, Seventh Edition. A quick look at this engaging, dynamic text will show you why this is the book that is famous for helping readers at all levels of skill and preparation grasp and master microeconomic principles. Written by an award-winning educator recognized for his work in relating basic economic principles to global issues, Irvin Tucker's MICROECONOMICS FOR TODAY continues its unique textual and visual learning system. This edition concisely presents and reinforces core concepts, then immediately assesses student comprehension. You will find the latest microeconomic information and developments presented in an engaging, easy-to-follow format applicable to everyday life. MICROECONOMICS FOR TODAY, Seventh Edition, provides a full complement of instructor resources, including a handy Instructor's Resource CD, new PowerPoint slides, and optional CourseMate website and complete array of videos.
Synopsis
Straightforward and student-friendly, Tucker, MICROECONOMICS FOR TODAY, 6e is the most pedagogically-rich and engaging principles text on the market. Ideal for students of varying levels of skills and preparation, MACROECONOMICS FOR TODAY presents learners with the basics of economic principles and the context to apply them to their everyday lives. The sixth edition continues Tucker's tradition of using a unique textual and visual learning system to concisely present and reinforce core concepts, then assess student comprehension.
About the Author
Dr. Irvin B. Tucker has more than 30 years of experience teaching introductory economics at the University of North Carolina Charlotte. He earned his BS in economics at North Carolina State University and his MA and PhD in economics from the University of South Carolina. Dr. Tucker is the former director of the Center for Economic Education at the University of North Carolina at Charlotte and a longtime member of the National Council on Economic Education. Dr. Tucker is recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards from the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship, and economics of education.
Table of Contents
Part I: INTRODUCTION TO ECONOMICS. 1. Introducing the Economic Way of Thinking. Appendix: Applying Graphs to Economics. 2. Production Possibilities, Opportunity Cost, and Economic Growth. Part II: MICROECONOMIC FUNDAMENTALS. 3. Market Demand and Supply. Appendix: Consumer Surplus, Producer Surplus, and Market Efficiency. 4. Markets in Action. Appendix: Applying Supply and Demand Analysis to Health Care. 5. Price Elasticity of Demand and Supply. 6. Consumer Choice Theory. Appendix: Indifference Curve Analysis. 7. Production Costs. Part III: MARKET STRUCTURES. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. 11. Labor Markets. Part IV: MICROECONOMIC POLICY ISSUES. 12. Income Distribution, Poverty, and Discrimination. 13. Antitrust and Regulation. 14. Environmental Economics. Part V: THE INTERNATIONAL ECONOMY. 15. International Trade and Finance. 16. Economies in Transition. 17. Growth and the Less-Developed Countries. Appendix A: Answers to Odd-Numbered Study Questions and Problems. Appendix B: Answers to Practice Quizzes. Glossary. Index.