Synopses & Reviews
It happens in America every four decades and it is about to happen again. America’s demand for change in the 2008 election will cause another of our country’s periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans—the Millennial Generation—and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform—voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.
Building on the seminal work of previous generational theorists,Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments—“idealist” and “civic”—that have alternated with one another throughout the nation’s history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. “Idealist” realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. “Civic” realignments, like the one that is coming, and the one produced by the famous GI or “Greatest” Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.
The authors detail the contours and causes of the country’s five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book’s final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America’s politics in the decades ahead.
For additional information go to:
Millennial Makeover website.
Review
"There's more insight, provocative thinking, and eye-opening connections in this original and optimistic account than you'll find in a month of political chat on the tube--or maybe a year. In the spirit of their subjects, Morley Winograd and Michael Hais have mashed up history, pop culture, and sociology to produce a compelling and pathbreaking portrait of a generation poised to reshape American politics."Ron Brownstein, political director for Atlantic Media
Review
"A must-read if you're a political junkie, and it's especially a must-read if you're trying to sell anything to anyone anywhere. It has everything, the keys to the kingdom of politics, but also to marketing."Hugh Hewitt, nationally syndicated broadcast journalist
Review
"In what turns out to have been a highly prescient book, the two authors predicted that 2008 would be a 'change' election, informed by new technology and by the outlook of a new generation of millennial voters, who tend to be more inclusive, optimistic, and tech-savvy than their elders."Michiko Kakutani, New York Times
Review
"In its portrayal of America's future, Millennial Makeover is a brilliant, prophetic'and, in some respects, even frightening book."Sander Vanocur, former senior correspondent with ABC and NBC News
Review
"Anyone interested in the present and future course of American politics should read this insightful work, which could be titled Millennial Takeover. With sound analysis, the authors persuasively contend that the prospect of Millennials going viral...must not be underestimated. Highly recommended."Library Journal, Starred Review
Review
"Here is an insightful—and provocative—look at the future of American politics. It will delight some people and startle others—but it will leave no one unmoved."
Review
"With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated. If their conclusions are accurate, 2008 will be remembered as a turning point in American politics. Highly recommended."
Review
"I think they're on to something important. While I don't agree with every point in their analysis, I think that Millennial Makeover will be read with pleasure by Democrats and should be read with careful, worried attention by Republicans."
Review
"According to the authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics, change is indeed on its way, and the magnitude of that change will be monumental—a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions."
Review
"Thanks to sophisticated survey techniques and constant polling, demographers predicted the Millennials' pivotal role in this year's presidential election. Two analysts, Morley Winograd and Michael D. Hais, even prophesied the outcome of the election 14 months before."
Review
"We found similar generational patterns to Winograd and Hais in our recent paper entitled 'The Millennial Pendulum.' Our paper added one small methodological refinement--we tracked political opinions over time for several cohorts--but didn't provide much of a literature review. Any bibliography should start with Winograd and Hais."
Review
"The authors offer a wonderfully persuasive picture of America's future—by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future. Read this book and find out how Millennials will move America as profoundly Boomers did in the '60s or as Generation X did in the '80s."
Review
"Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. They describe a generation that is difficult to pigeonhole politically—environmentally and social justice oriented but also focused on family and community. Their tolerant attitudes are a direct threat to parts of the conservative agenda, but their distrust of hyper-professionalism and top-down bureaucracy contradicts counters the mind-set of boomer era progressives. Leaders of both parties—and forward looking businesses—need to study this book for a unique look into America's evolving future."
Review
"In recent years few have thought so much and been as prescient about the emerging politics of the United States as Mike Hais and Morley Winograd. This new book adds breadth and depth to an already powerful set of insights they've had. It is a must read for anyone wanting to understand how American politics and culture are unfolding in this new and challenging century. "
Review
"In this timely analysis of demographic data, Winograd and Hais examine the habits, values, and desires of the generation born between 1982 and 2003. The most racially diverse and ideologically tolerant population the U.S. has ever known, Millennials are also the best networked group of humans in history. Believing that every consumer choice, every vote, every blog post and tweet matters, young people come of age expecting to be heard and to make change. Although still gaining momentum, Millennial thinking has already proved itself powerful—the networked grassroots organization that elected Barack Obama is the book's most persuasive example. The book offers important insights into the dynamic, interdependent forces that will shape America's future."
Review
"Extremely useful, readable and important...only recent book I have been eager to blurb, it's THAT good."
Review
"The new publishing sensation,
Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials."
Synopsis
Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments—“idealist” and “civic”—that have alternated with one another throughout the nation’s history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. “Idealist” realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. “Civic” realignments, like the one that is coming, and the one produced by the famous GI or “Greatest” Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.
Synopsis
A 2008 New York Times Notable Book of the Year
It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.
Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.
The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.
For additional information go to:
Millennial Makeover website.
Synopsis
This new in paperback edition includes a new afterword written specifically for this volume. Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these twin forces of change have done throughout U.S. history.
Synopsis
In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation (born 1982-2003) would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House. Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials' cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.
Synopsis
About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation.
In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.
Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.
Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.
About the Author
Morley Winograd is the executive director of the Institute for Communication Technology Management at the University of Southern California's Marshall School of Business. He served as a senior policy advisor to Vice President Al Gore during the second term of President Clinton's administration.
Michael D. Hais is retired as the vice president of entertainment research at the communications research firm, Frank N. Magid Associates.
Table of Contents
Part I
Change Creates Fear, Uncertainty, and Doubt
1. Welcome to the Millennial Era
2. Millennials Are About to Take Over America
3. Fighting Over Americ's Future
Part II
4. Judging the Fourth Turning
5. Crowdsourcing the Congress
6. The Challenge of Presidential Leadership in the Fourth Turning
Part III
7. Leadership for a New Economic Era
8. Confronting Corporate Life
9. Building Better Learning Communities
10. Taking Higher Educatin Higher
Part IV: Changing The Way Americans Live
11. Millennial Family Lifestyles
12. Let Millennials Enterain You
13. Chaning the World
14. Making Over American POlitics
15. Building a New Civic Ethos
Notes on Data Sources and Analysis
References
Index