Synopses & Reviews
Synopsis
Affordable new edition of a celebrated volume: The Million Dollar Greeting released in HC and ebook in late 2018, quickly acquiring praise from Danny Meyer, founder of Shake Shack, and other celebs, as well as readers. This new PB edition releases at a time when its topic is even more timely and at a lower price point to reach an even wider audience.
Timely topic: The principles of The Million Dollar Greeting, such as the significance of customer loyalty, brand allegiance, and employee satisfaction are even more timely than they were on the book's initial release and will resonate with today's entrepreneurs needing ways to make their companies stand out and have longevity.
Expert author: Dan Sachs has more than twenty-five years of experience as a seasoned business advisor and entrepreneur. Today he is executive director of the University of Chicago's Polsky Center for Entrepreneurship and Innovation. Previously he served as president of Meerkat Advisory, an A-list hospitality and leadership development advisory group, was a professor of management and entrepreneurship at DePaul University, and was the founder of the Bin36 restaurant group. He has a deep understanding of what makes a business succeed and how to share these lessons so others too can apply them.
Compelling case studies: Featuring interviews and case studies of leaders and businesses known for their innovation, such as Rob Siefker and Zappos and Ari Weinzweig and Zingerman's Delicatessen, content is authoritative and right from the mouths of groundbreaking business leaders.
Endorsers with widespread name recognition: With blurbs from Danny Meyer as well as high-profile executives from companies including the Blackstone Group and Publishers Clearing House, The Million Dollar Greeting has been well-verified for its compelling, superb content.
Releasing during a surge in new business startups: In the US, 2021 and 2022 showed record-breaking numbers of new businesses opened, with 5.38 million applications filed in 2021 and 5.04 million filed in 2022. These are huge increases from 2019's pre-pandemic number of 3.5 million and the trend is expected to continue. The Million Dollar Greeting is uniquely geared toward providing business owners with the guidance necessary to grow their businesses and make them successful in times when a positive work culture, customer loyalty, an understanding of how to embrace the digital realm, innovation, and more are critical.