Synopses & Reviews
Review
I am asked over and over again to introduce books on sustainability and enterprise. This is the first time I said yes because there is knowledge and integrity in this book that measure up to the subject at hand: our destiny, our fate, depending on which path we choose.”
- Paul Hawken
From the Foreword
In his brilliant book, Minding Your Business, Horst shines a bright light on the path to enlightened capitalism and paves the way for a new humane, ethical, and sustainable model of business and success. It is essential reading for visionary entrepreneurs and corporations who want to create success while making a difference in the world. Horst is paving the way for what in the future will be wisdom-based economies in a wisdom based, sustainable, just and peaceful culture focused on the well-being of all.”
- Deepak Chopra
Author, Third Jesus: A Christ We Cannot Ignore and The Seven Spiritual Laws of Success
With so much wisdom and striking simplicity, Minding Your Business will become one of the most important books of the year.”
- Samuel S. Epstein, M.D.
Chairman, Cancer Prevention Coalition,
Professor Emeritus, School of Public Health University of Illinois at Chicago
Synopsis
With more and more consumers citing green practices as an important factor in their shopping experience, businesses must learn to adapt by increasing their sustainability. In this groundbreaking book part environmental treatise, part business manual Rechelbacher contends that only environmentally sound businesses will advance into the next century, and describes the ways in which any business can, and must, improve its relationship to the natural world.
Synopsis
In the 21st century new ways of doing business have to be found. Against what has been customary logic in the business world, Aveda and Intelligent Nutrients founder Horst M. Rechelbacher contends that the biggest business opportunities for this century will come from practicing environmentally sound, sustainable business. By creating a merger between self, community, and environment, we will become eco-preneurs”, reaping the rewards of a healthy abundance and ushering in a new age of enlightened capitalism.
Based on his experience as a highly successful entrepreneur and environmentalist, Horst M. Rechelbachers Minding Your Business is a profound and poetic manifesto for social responsibility in business. In his emphasis on sustainable agriculture and indigenous products, Rechelbacher is the leading international voice in the urgent and long-overdue crusade for phasing out the multiplicity of toxic ingredients in cosmetics and personal care products in favor of organic materials. This further emphasizes Rechelbachers wise and scientifically indisputable warning Dont put anything on your skin that you wouldnt put in your mouth.”