Synopses & Reviews
Synopsis
Say "mo-ee mo-ee" and soothe your baby with these bestselling board books from Japan Developed by Dr. Kazuo Hiraki and his research team at the University of Tokyo's Baby Lab, the high-contrast, eye- catching shapes in Moi Moi are proven to hold babies' attention--and even calm their crying. Plus, your baby will love the silly sounds that you make
Synopsis
Say "mo-ee mo-ee" and delight your baby Developed by Dr. Kazuo Hiraki and his research team at the University of Tokyo's Baby Lab, the high-contrast, eye- catching shapes in Moi Moi are proven to hold babies' attention--and even calm their crying. Plus, your baby will love the silly sounds that you make
Synopsis
Delight and soothe your baby--as fast as you can say "mo-ee mo-ee" Developed by Dr. Kazuo Hiraki and his research team at the University of Tokyo's Baby Lab, the high-contrast, eye-catching shapes in Moi Moi--Look at Me are proven to hold babies' attention, and even calm their crying. Plus, your baby will love the silly sounds that you make
Also look out for Moi Moi, Where Are You?, coming in Spring 2022.
Synopsis
At the University of Tokyo's baby studies lab, the results are in: This is the book babies choose for themselves Imagine you could ask your baby what she wants. In Kazuo Hiraki's lab at the University of Tokyo, he has done exactly that When he tracked infants' eye motion in response to characters on screen, babies gazed transfixed at these brilliant, bull's-eyed critters for twice as long as the competition. Dr. Hiraki named them Moimoi (a nonsense word), and a phenomenon was born. This bestselling book from Japan will delight babies everywhere
Synopsis
Meet moimoi--the colorful creatures scientifically proven to distract and delight your fussy baby Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look When Dr. Kazuo Hiraki tested many different designs at the University of Tokyo "Baby Lab," babies looked at moimoi for twice as long as the competition. Parents in Japan swear by moimoi and have purchased over 500,000 books--and your newborn or toddler will love the high-contrast art and silly sounds of moimoi, too
Synopsis
Meet moimoi, the colorful creatures that babies love to look at What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books
How do you say it? "Moi" (もい) is a fun nonsense word that rhymes with "koi." You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . .
Where do they come from? At the University of Tokyo "Baby Lab," Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too
Synopsis
Babies love to look at moimoi "Full of delicious colors and . . . real charm."--The Wall Street Journal
What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books
How do you say it? "Moi" (もい) is a fun nonsense word that rhymes with "koi." You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . .
Where do they come from? At the University of Tokyo "Baby Lab," Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too
Synopsis
A playful high-contrast board book from the University of Tokyo "Baby Lab"--scientifically proven to hold baby's attention "Full of delicious colors and . . . real charm."--The Wall Street Journal
What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books
How do you say it? "Moi" (もい) is a fun nonsense word that rhymes with "koi." You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . .
Where do they come from? At the University of Tokyo "Baby Lab," Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too
Synopsis
What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books
How do you say it? "Moi" ( ) is a fun nonsense word that rhymes with "koi." You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . .
Where do they come from? At the University of Tokyo "Baby Lab," Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too