Synopses & Reviews
Aand#160;New York Timesand#160;bestseller
Ev told Jack he had to and#147;chill outand#8221; with theand#160;deluge of media he was doing. and#147;Itand#8217;s badand#160;for the company,and#8221; Ev said. and#147;Itand#8217;s sendingand#160;the wrong message.and#8221; Biz sat betweenand#160;them, watching like a spectator at a tennisand#160;match.
and#147;But I invented Twitter,and#8221; Jack said.
and#147;No, you didnand#8217;t invent Twitter,and#8221; Ev replied.and#160;and#147;I didnand#8217;t invent Twitter either. Neither didand#160;Biz. People donand#8217;t invent things on theand#160;Internet. They simply expand on an ideaand#160;that already exists.and#8221;
In 2005, Odeo was a struggling podcasting start-upand#160;founded by free-range hacker Noah Glass and staffedand#160;by a motley crew of anarchists. Less than two yearsand#160;later, its days were numbered and half the staff hadand#160;been let go. But out of Odeoand#8217;s ashes, the remainingand#160;employees worked on a little side venture . . . that byand#160;2013 had become an $11.5 billion business.
That much is widely known. But the full story ofand#160;Twitterand#8217;s hatching has never been told before. Itand#8217;s aand#160;drama of betrayed friendships and high-stakes powerand#160;struggles, as the founders went from everyday engineersand#160;to wealthy celebrities featured on magazineand#160;covers, The Oprah Winfrey Show, The Daily Show,and#160;and Timeand#8217;s list of the worldand#8217;s most influential people.and#160;
New York Times columnist and reporter Nick Biltonand#160;takes readers behind the scenes as Twitter grewand#160;at exponential speeds. He gets inside the heads ofand#160;the four hackers out of whom the company tumbled:
and#149; Evan and#147;Evand#8221; Williams, the ambitious farm boy fromand#160;Clarks, Nebraska, who had already created Bloggerand#160;and sold it to Google for millions. Quiet andand#160;protective, Ev is a shrewd businessman who madeand#160;tough choices in the interest of his companies, firingand#160;cofounders and employees who were once friends.
and#149; Jack Dorsey, the tattooed and#147;nobodyand#8221; who helpedand#160;mastermind the original concept of Twitter, becameand#160;a billionaire tech titan, and convinced the media thatand#160;he was the next Steve Jobs.
and#149; Christopher and#147;Bizand#8221; Stone, the joker and diplomatand#160;who played nice with everyone. As drama ensued,and#160;he was the only founder who remained on goodand#160;terms with his friends and to this day has no enduringand#160;resentments.
and#149; Noah Glass, the shy but energetic geek who investedand#160;his whole life in Twitter, only to be kicked out andand#160;expunged from the companyand#8217;s official history.and#160;
As Twitter grew, the four founders fought bitterly forand#160;money, influence, publicity, and control over a companyand#160;that grows larger and more powerful by the day.and#160;Ultimately they all lost their grip on it. Today, none ofand#160;them is the CEO. Dick Costolo, a fifty-year-old formerand#160;comedian, runs the company.
By 2013 Twitter boasted close to 300 millionand#160;active users around the world. In barely six years,and#160;the service has become a tool for fighting politicaland#160;oppression in the Middle East, a marketing musthaveand#160;for business, and the worldand#8217;s living room duringand#160;live TV events. Today, notables such as the pope,and#160;Oprah Winfrey, and the president of the United Statesand#160;are regular Twitter users. A seventeen-year-old with aand#160;mobile phone can now reach a larger audience thanand#160;an entire crew at CNN.
Biltonand#8217;s unprecedented access and exhaustiveand#160;investigating reportingand#151;drawing on hundreds ofand#160;sources, documents, and internal e-mailsand#151;haveand#160;enabled him to write an intimate portrait of fourand#160;friends who accidentally changed the world, andand#160;what they all learned along the way.
Review
"Fast-paced and perceptive."
--The New York Times Book Review
"Exhaustively researched...extensively detailed...unexpectedly addictive."
--The Wall Street Journal
"#Backstabbing, power struggles and profanity laid bare"and#8211; "It is breathless storytelling"
--The New York Times
"Deeply reported and deliciously written."
--The Verge
"A compelling read, more like espionage than a corporate history."
--Fortune Magazine
"A dramatic and detail-rich recounting."
--Cnet
"With a cinematic approach befitting its eclectic cast of characters, the perceptive readand#8230;is rife with Byzantine-like intrigue, character clashes and broken dreams."
--USA Today
"Goes where no book has gone before."
--The Huffington Post
"Unputdownable."
--The Wall Street Journal
"A fast-paced read, chock-full of details."
--New York Magazine
"Nick Biltonand#8217;s impressively detailed fly-on-the-wall exposand#233; of the micro-blogging siteand#8217;s birth and evolution evokes all the titillating elements of a soap opera."
-Success Magazine
Review
Praise for More Awesome Than Money “The courageous and ingenious actions of these four NYU students and the Diaspora hackers who come in their wake will make you want to stand up and cheer. In an age of self-absorbed tweeting and friending, these young people are our Rocky Balboas and Martin Luther Kings. This book is proof that we are no longer customers of social networks, but rather the merchandise. The advertisers are the true customers, and our private thoughts, desires, and needs are exploited, sold, and bartered among them like trading cards—long after weve hit the delete button. The tragic death of the talented programmer Ilya Zhitomirskiy stands as testimony to our own inertia about the commercial forces that seek to control us. Im glad I met this young man on these pages, and I'm glad that the deeply talented Jim Dwyer—who also wrote the best book on 9-11 you'll ever read—brought him and his friends to us with such stirring clarity. Its a superb work, and a great read.”
—James McBride, author of The Good Lord Bird and The Color of Water, winner of the National Book Award
“Jim Dwyers More Awesome Than Money is the story of four young men who dared to go up against the (new) machine—in this case, Facebook. By turns funny, poignant, scary, heartbreaking, and hopeful, More Awesome Than Money includes everything you need to know about how your personal information is being manipulated on the Internet, and what to do about it.”
—Kevin Baker, author of The Big Crowd
“Books have been written about those who struck it rich in Silicon Valley. The four young idealists in this engrossing book did not. Their dreams of creating a more noble social network failed. Their names will not shadow Mark Zuckerberg. They may not be deemed ‘cool. In the deft hands of author Jim Dwyer, they are ‘cool, and complicated. We follow them down the rabbit hole as they, like other forgotten names, travel from euphoria, to doubt, to dissension, to dissolution. Readers of this suspenseful narrative will not soon forget the mountaintop-to-valley drama they endured, the classic business and human mistakes they made, nor the nobility of what they hoped to do.”
—Ken Auletta, author of Googled and Greed and Glory on Wall Street
“Failure is all to common for startups, but this is the best-told story of failure Ive read. I was rooting for the improbable the whole way. It perfectly captures the texture of Silicon Valleys humanity and dreams better than any success story could.”
—Kevin Kelly, founding editor of Wired, and author of What Technology Wants
“[A] worthy endeavor…Dwyer has painted a detailed portrait of the enormous difficulties facing female programmers and entrepreneurs in Silicon Valley.”—New York Times Book Review
“[A] tumultuous story of four young men…offers a useful vantage point for assessing the strengths and weaknesses of Silicon Valleys culture . . .”—Wall Street Journal
“[A] lively account…[that] finds heroism and success, betrayal and even, ultimately, tragedy in the hurtling pursuit of a cause.”—Washington Post
“Dwyers account . . . is a thrilling read, astoundingly detailed and researched, alternately suspenseful and heartbreaking.”—Daily Beast
“[A] lively account of Diasporas creation as an alternative to the Silicon Valley megaliths. Like any account of the memorable early days of a revolution, Dwyers reporting finds heroism and success, betrayal and even, ultimately, tragedy in the hurtling pursuit of a cause.”—Denver Post
“A thoroughly compelling account recommended for those interested in general technology books and business narratives. This book is a welcome addition to the literature on start-ups, particularly for its focus on notions of privacy in the digital era and how entrepreneurs are working to address these critical needs.”—Library Journal
“This is a greatly informative book.”—Booklist
Praise for 102 MINUTES
“A masterpiece.”—Kevin Baker, The New York Times
“A heartstopping, meticulous account.”—The New York Times Book Review
“Impressive.”—People magazine
Review
“This is an engrossing look at Google and the broader trends in information and entertainment in the Internet age.”—
Booklist, Starred Review
“[A] savvy profile of the Internet search octopus….[and] a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries.”—Publishers Weekly
“Auletta uncovers some endlessly colorful material and assesses [Google’s] prospects critically but fairly.”—Kirkus Reviews
“Auletta has captured something critical and true about the tribe that made the enormous success of Google possible. His understanding is critical and essential for anyone trying to predict how long this run of enormous success will continue. Bottom line: Not forever, and maybe not much longer. Here's exactly why.”—Larry Lessig, author of Remix: Making Art and Commerce Thrive in the Hybrid Economy and Free Culture: The Nature and Future of Creativity
“A uniquely incisive account of the new Internet revolution, powered by Ken Auletta’s unparalleled access. Essential reading.”—Marc Andreessen, founder of Netscape and co-founder of Ning
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balance and thoughtful way, both that glory and that disruption."—Walter Isaacson, author of Einstein: His Life and Universe and Benjamin Franklin: An American Life
Synopsis
David versus Goliath in Silicon Valleyan epic attempt to take back the Internet
Their idea was simple. Four NYU undergrads wanted to build a social network that would allow users to control their personal data, instead of surrendering it to big businesses like Facebook. They called it Diaspora. In days, they raised $200,000, and reporters, venture capitalists, and the digital communitys most legendary figures
were soon monitoring their progress. Max dreamed of being a CEO. Ilya was the idealist. Dan coded like a pro, and Rafi tried to keep them all on track. But as the months passed and the money ran out, the Diaspora Four fell victim to errors, bad decisions, and their own hubris. In November 2011, Ilya committed suicide.
Diaspora has been tech news since day one, but the story reaches far beyond Silicon Valley to the now urgent issues about the future of the Internet. With the cooperation of the surviving partners, New York Times bestselling author Jim Dwyer tells a riveting story of four ambitious and naÏve young men who tried to rebottle the genie of personal privacyand paid the ultimate price.
Synopsis
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.
Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets.
Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.
Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.
Synopsis
The David-versus-Goliath effort to build a revolutionary social network that would give us back control of our personal data
In June of 2010, four nerdy NYU undergrads moved to Silicon Valley to save the world from Facebook. Their idea was simpleto build a social network that would allow users to control the information they shared about themselves instead of surrendering it to big business. Their project was called Diaspora, and just weeks after launching it on Kickstarter, the idealistic twenty-year-olds had raised $200,000 from donors around the world. Profiled in the New York Times, wooed by venture capitalists, and cheered on by the elite of the digital community, they were poised to revolutionize the Internet and remap the lines of power in our digital societyuntil things fell apart, with tragic results.
The story of Diaspora reaches far beyond Silicon Valley to todays urgent debates over the future of the Internet. In this heartbreaking yet hopeful account, drawn from extensive interviews with the Diaspora Four and other key figures, Pulitzer Prizewinning journalist Jim Dwyer tells a riveting tale of four ambitious and naive young men who dared to challenge the status quo.
About the Author
Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.
Table of Contents
Googled
Part One: Different Planets Chapter One: Messing with the Magic
Part Two: The Google Story
Chapter Two: Starting in a Garage
Chapter Three: Buzz but Few Dollars (1999-2000)
Chapter Four: Prepping the Google Rocket (2001-2002)
Chapter Five: Innocence or Arrogance? (2002-2003)
Chapter Six: Google Goes Public (2004)
Chapter Seven: The New Evil Empire? (2004-2005)
Part Three: Google Versus the Bears
Chapter Eight: Chasing the Fox (2005-2006)
Chapter Nine: War on Multiple Fronts (2007)
Chapter Ten: Waking the Government Bear
Chapter Eleven: Google Enters Adolescence (2007-2008)
Chapter Twelve: Is "Old" Media Drowning? (2008)
Chapter Thirteen: Compete or Collaborate?
Chapter Fourteen: Happy Birthday (2008-2009)
Part Four: Googled
Chapter Fifteen: Googled
Chapter Sixteen: Where Is the Wave Taking Old Media?
Chapter Seventeen: Where Is the Wave Taking Google?
Acknowledgments
Notes
Index