Synopses & Reviews
Accounts of fortunes made, sometimes overnight, make investment in Internet related business a very tempting proposition. But the hype and hysteria surrounding many Internet companies and their public offerings make many people wonder: Is the Internet phenomenon for real? If so, how can I spot a sound investment? And even, can my company claim a place in the industry?In Net Profit, author Peter Cohan maintains that the Internet, while unique in aspect, is not so different in form from other industries. Using tried-and-true economic analysis, he examines nine specific Internet business segments and identifies the underlying dynamics of each. He compares the strategies and practices that distinguish each segment leader from its peers. He cuts through the hyperbole surrounding Internet business to make economic sense of the Web and provides readers with a thorough understanding of today's industry. Along the way, Cohan also offers a wealth of savvy investment advice.If you are an investor, you'll be introduced to a unique framework you can use to evaluate potential Internet investments: The author sets loose his Net Profit Retriever to sniff out worthy companies in all nine Internet market segments. Cohan also offers six rules of Web investing, tips for venture capitalists, and screening methods that venture capitalists can use to select high-return Internet investments.If you are running an Internet business, this book offers two more frameworks. The Pyramid of Web Business Models will help Internet business managers evaluate where they are, where they're headed, and what their strategic options are for getting there. The Pyramid of Web Applications will help non-Internet business managers assess the costs and benefits of engaging in electronic commerce.Net Profit doesn't overlook the Internet consumer, either. Cohan gets beyond the hoopla concerning Yahoo! and Amazon.com to present several services that offer new ways to shop and do research. He also shares
Review
"Net Profit clearly shows how to distinguish companies with successful Internet strategies from those that will be left behind in cyberspace. It is must reading for investors, executives, and anyone who wants to understand how to analyze or develop an Internet business model." (Fred M. Gerson, vice president and CFO, Marimba, Inc.)
"Why are portal companies, with only hundreds of millions of dollars in revenue, valued at tens of billions of dollars? And is this valuation justified and sustainable? In Net Profit, Peter Cohan explains why those who use the Internet to communicate with their customers will flourish, and those who do not will perish." (Roger Sippl, general partner, Sippl Macdonald Ventures)
Synopsis
The astounding growth of Internet commerce presents investors and businesses alike with unbridled opportunity. But the hype surrounding many publicly traded Internet companies often makes the objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors in and managers of Internet business must examine to ensure future success.
Synopsis
The recent Internet stock crash has caused investors and managers to throw the baby out with the bath water. The gloom surrounding many publicly traded Internet companies makes objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors and managers in Internet business must examine to ensure future success.
For excerpts and more detailed information on Net Profit, click here.
Description
Includes bibliographical references (p. 295-300) and indexes.
About the Author
PETER S. COHAN is a leading expert on technology and business and runs his own consulting practice. He is a commentator on CNBC's "Today's Business" and "The Money Wheel" and is also the author of The Technology Leaders (Jossey-Bass), voted one of the top ten business books of 1997 by Management General. Additionally, Cohan was bigtipper.com's Top Tipper of 1998, based on the leading performance of his CNBC stock picks. He lives in Marlborough, Massachusetts.
Table of Contents
Preface.
The Author.
Net Profit.
Net Infrastructure: The Levi's of the 1990's.
Web Consulting: It's All About Commitment.
Internet Venture Capital: Money Dictates.
Internet Security.
Web Portals: Walking Through Virtual Doors.
Electronic Commerce: Profitless Prosperity?
Web Content: Let's Talk About Us.
Internet Service Providers: Oceans of Red Ink.
Web Commerce Tools: Virtual Plumbing.
What Have We Learned? Lessons for Present and Future Profits.
Managers: Can the Web Improve Your Business.
From Lossware to Powerware: Advice for Internet Management and Investment.
Reference.
Subject Index.
Company Name Index.