Synopses & Reviews
A New Brand of Expertise uniquely clarifies the dynamics of the red-hot "free agent" workplace and teaches the new skills and employment strategies independent professionals must master to succeed. In today's quick and turbulent markets, companies often need specialized professional talent on an interim basis to solve specific business problems, a major trend creating huge opportunities and an alternative career track for many professionals.
A New Brand of Expertise clarifies for independent professionals why companies need interim talent and how to develop a skill set that matches market needs. Readers will learn effective methods for uniquely marketing and branding themselves in order to develop a sustainable and successful free agent career.
Explains the booming market for "free agent" professional talent
Details effective workplace strategies for both experienced and new independent professionals, such as consultants and laid-off managers
Review
"Marion McGovern knows what it takes to add value in today's zip-zap world of commerce. After all, she was among the early visionaries who not only predicted the 'free agent nation' and the globalized 'new economy,' she literally helped shape them! A New Brand of Expertise is long-awaited wisdom from the source."
—Dr. Louis Patler, author, TILT! Irreverent Lessons for Leading Innovation in the New Economy
"Independent consulting as a lifestyle and career choice is destined to thrive as another force shaping the new economy. The leading talent agent for independent consultants shares industry insights of value to both companies and individuals who are readying to catch the wave." --Martin Babinec, Chairman and CEO, TriNet
"This dynamic book doesn't just describe from on high the increasingly interim nature of work in today's economy. A New Brand of Expertise draws from the experience of a key player aiding the transition, and will be of invaluable help to anyone trying to work in the new economy." --Tom Ehrenfeld, author of The Startup Garden: How Growing a Business Grows You
Review
work in the new economy." --Tom Ehrenfeld, author of The Startup Garden: How Growing a Business Grows You
Review
"Marion McGovern knows what it takes to add value in today's zip-zap world of commerce. After all, she was among the early visionaries who not only predicted the 'free agent nation' and the globalized 'new economy,' she literally helped shape them! A New Brand of Expertise is long-awaited wisdom from the source."
'"Dr. Louis Patler, author, TILT! Irreverent Lessons for Leading Innovation in the New Economy
"Independent consulting as a lifestyle and career choice is destined to thrive as another force shaping the new economy. The leading talent agent for independent consultants shares industry insights of value to both companies and individuals who are readying to catch the wave." --Martin Babinec, Chairman and CEO, TriNet
"This dynamic book doesn't just describe from on high the increasingly interim nature of work in today's economy. A New Brand of Expertise draws from the experience of a key player aiding the transition, and will be of invaluable help to anyone trying to work in the new economy." --Tom Ehrenfeld, author of The Startup Garden: How Growing a Business Grows You
About the Author
Marion McGovern, founder of M2 Inc. has specialized in connecting independent consultants with businesses of all sizes for nearly 12 years. Her success in matching requisite skills with the project at hand makes her uniquely qualified to help others to navigate the new workplace terrain. She lives and works in San Francisco, and gives lectures and conferences all over the world.Born in Portsmouth England, and educated at the Grammar School. Scholar of Brasenose College, Oxford. Pilot R.A.F. Trained in major London Advertising Agency, then into Consumer Products Marketing with Nabisco, Cerebos and Rank Hovis McDougall (General Manager, Sales and Marketing). Joined the Crown Wallcoverings Division of Reed International as Marketing Director, later Managing Director, Crown International and then Head of Planning, Reed Decorative Products, North America. Returned to UK as MD of DIY manufacturers Harrison Beacon. Created, then bought out "Mr Plumber", the initiator of DIY Plumbing. After this was sold, joined Career-Counsellors InterExec as Regional Director. Since 1992, Director of Client Services for Praxis the leading Interim Management Agency - now active as a Consultant and writer.
Table of Contents
Part 1. The New Talent Market; Part 2. Creating Your Brand of Expertise; Part 3. Building a Business; Part 4. Epilogue.