Synopses & Reviews
As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, a farmers' market renaissance is beginning throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide to marketing, being a resource for farmers or market gardeners selling their produce at farmers markets; for city planners or market managers in starting and building a market; and for community activists and city planners trying to foster appreciation for farmland while reinvigorating economic and social vitality in urban areas. Appendices cover insurance, customer surveys, farmers market profitability, and benefits of farmers markets.
About the Author
Vance Corum is a consultant in farmers market development, research, and management who has develops publicity campaigns, tasting events, TV shows, magazine articles, and seminars on market development.
Marcie Rosenzweig operated a market farm for 12 years and is the author of
Market Farm Forms.
Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the author of
Sell What You Sow! The Growers Guide To Successful Produce Marketing.