Synopses & Reviews
The New York Times Guides are designed for students, professors and business professionals -- anyone interested in staying current in business today. A collection of the best business articles related to each discipline from The New York Times, these guides do more than inform; they also provide context for the effects of change on all aspects of business. Also included are articles from CyberTimes, the online-only technology section of The New York Times on the Web. Each article was selected for its relevance to today's business world. In adopting any of the New York Times Guides, students are not only purchasing the contents between the covers, but also unlimited access, via password, to related New York Times articles. Current articles will be linked from the South-Western College Publishing/New York Times Web site (http://nytimes.swcollege.com) on an ongoing basis as news breaks.
Synopsis
The New York Times Guides are designed for business professionals interested in staying current in business today. A collection of the best business articles related to each subject from The New York Times, these guides do more than inform: they also provide context for the effects of change on all aspects of business. Also included are articles from CyberTimes, the online-only technology section of The New York Times on the Web. Each article was selected for its relevance to today's business world.
Synopsis
Stay on top of current and breaking news through The New York Times Guide-collections of the best business related articles from The New York Times. The New York Times Guides are more than just printed collection of articles. By purchasing this guide, you also gain password access to an online collection of the most current and relevant The New York Times articles that are continually posted as news breaks. Also included are articles from CyberTimes, the online technology section of The New York Times on the Web. The pedagogy of these guides allows them to be easily integrated into any course.
About the Author
On three continents and for over twenty years, Jamie Murphy has taught business and communication courses. In addition to his teaching experience, he has a broad marketing communications background, having served as a consultant or marketing director for US, French, Swiss, Australian and Canadian corporations.
In the last five years, he has concentrated on new technologies, especially the Internet. He has authored or co-authored dozens of articles for academic journals, conferences, The New York Times and Wall Street Journal.
Murphy earned a bachelor's degree in economics from the University of Florida, an MBA from Michigan State University, a masters in marketing communication and a Ph.D. in communication from Florida State University.
Table of Contents
This guide is divided into six sections organized to highlight critical factors in economics today. This organization allows for easy integration into any economics course. Chapter 1: Fundamentals of Economics. This opening chapter focuses on the most fundamental problem in economics-scarcity. Topics include: economic definitions, scarcity, choice, specialization, economic reasoning, rational decision-making, laws of supply and demand, economic theories, economic principles, economic models and economic systems. Chapter 2: Macroeconomics. This chapter explores the large dimensions of economic activity and the institutions that attempt to regulate these activities. Topics include: money and banking, fiscal policy, government taxing and spending, monetary policy, the Federal Reserve, financial institutions, unemployment, inflation, the Federal budget, public debt, the business cycle and economic measures. Chapter 3: Microeconomics. This chapter focuses on the "micro" or small elements of the economy. Topics include: market models (e.g., pure competition, monopoly), business structures and organization, labor markets, public finance, public choice, consumer choice and demand, consumer prices and antitrust (e.g., price-fixing, mergers). Chapter 4: Personal Economics. Intelligent consumers are knowledgeable about their personal finances, but are likewise well aware of the overall "consumer health" of the economy. Topics include: savings, investing, credit, insurance and retirement. Chapter 5: Global Economics. Globalization is rapidly altering the economic landscape at home and abroad. Topics include: foreign exchange markets, international monetary systems, trade barriers, global competition, global trade and specialization. Chapter 6: Other Economic Issues. This chapter focuses on the future, especially the impact of technology. Topics include: technology, the information age, new communication technologies, economic forecasting, environmental economics and careers in economics.