Synopses & Reviews
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.
Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
• Write marketing copy, interface flows, blog posts, legal policies, and emails
• Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
• Find your voice and adapt your tone for the situation
• Build trust and foster relationships with readers
• Make a simple style guide
“Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.”
(—Austin Kleon, author of Steal Like An Artist and Show Your Work!
"Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers."
- Erin Kissane, author of The Elements of Content Strategy
Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites. Whether you’re working with a global audience or just starting off, this book will help you develop clear digital communications and improve them over time.
This book answers questions like:
• How do we get people to care about our products?
• What’s the business value of empathetic communications?
• Why do we need to worry about voice, tone, and wording?
• How can we create better web content as our audiences grow?
The book walks you through making a framework for great communications—with stories, recipes, and brief examples to learn from. When you finish this book, you’ll see your content in a more meaningful light. You’ll understand how to manage a communication process, find your company’s brand voice, and adjust your tone for different situations. You’ll know how to build trust with customers and show empathy in your writing. And you’ll be ready to teach these concepts to other people in your organization.
About the Author
is a writer and editor in Brooklyn. Before going independent, she managed content projects at a large social network, a small design studio, and a startup incubator. Nicole started working on the web in 2005 as a communications lead at the Apple Online Store.
manages content for MailChimp, an email marketing company with millions of users around the world. Previously, she was a magazine editor and freelance writer. She created a style guide called Voice & Tone for her team, which teaches writers to communicate with a genuine voice and adapt their tone based on the reader's feelings.