Synopses & Reviews
In a raging bear market, have Americans given up their dreams of running their own business? Far from it. Millions of potential entrepreneurs -- people tired of working for others as well as people who have been "downsized" -- continue looking for ways to create their own new businesses. And what better way to do this than by starting a niche business?
In Niche and Grow Rich, readers will learn how to launch a business of their own with minimum risk and maximum reward. Small-business experts Peter and Jennifer Sander persuaded successful niche business owners to share their secrets of long-term success. They outline the whole process from start to finish -- from the first glimmer of the business idea to the day the new company opens its doors, and beyond.
Niche and Grow Rich is filled with practical applications -- brainstorming techniques for developing business ideas, analytic tools for assessing the size of a target niche, marketing techniques for reaching customers quickly. Aspiring entrepreneurs will learn how to spot trends, identify specialty markets, exploit overlooked needs. It's filled with fascinating real-life examples of success. Ever hear of Chico's FAS? Granny B's Cookies? Pet Rocks? The History Channel? Gatorade? eBay? Depending on where you live and shop, you may be happily handing money to these successful small enterprises -- some of which, like Federal Express, have become huge.
Synopsis
Dreaming of a business of your own but spooked by the recent changes in the economy? Starting a niche business could be the answer! By finding a niche in which you can build your own unique stronghold, you can attract and maintain customers who will pay you top dollar for your goods and services.
Synopsis
Why Fight the Market Crowd?Is your dream of having a business of your own being turned into a nightmare by this alarming economy? If so, starting a niche business-acquiring a market all to yourself-could be the answer. Good niche businesses are easy to start and easy to defend from competitors. By finding a niche where you can build your own unique stronghold, you can attract and maintain customers who will pay top dollar for your goods and services.
Niche and Grow Rich shows you how to be your own boss in a soft economy. It's a great buy for creative types who want to get out of their stifling corporate jobs, dreamers with innovative ideas for new businesses, and owners of early stage or homebased start-ups. This new Entrepreneur Press book features:
- Brainstorming techniques for developing business ideas
- Analytic tools for assessing the size of a target market niche
- Secrets of tracking major trends and being the first to cash in on them
- Guidance on protecting your business ideas and methods against infringement
About the Author
Jennifer and Peter Sander own Big City Books Group, a niche publishing, consulting and book development firm. The authors of more than 25 books, they write the "Home Office Scene" column for Fortune.com. Jennifer has owned and operated several niche businesses, from gourmet coffee roasting to mail-order travel books, from a successful dot-com to a unique crafts business. Peter has an MBA and spent 20 years as a high-tech marketing specialist before turning his talents toward helping entrepreneurs develop new marketing approaches.