Synopses & Reviews
Accept Nothing Less Than the Sale Made! The old economy is shattered and GONE FOREVER. It is never coming back as it was…and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then you must know this about the emerging, new economy: the power has returned to the consumer. Tolerance for anything ordinary is zero. Gone are the days of surplus customers on buying sprees, happily buying and freely spending.
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy?
Kennedy covers:
- Adapting to The New Economy Consumer
- How to STOP PROSPECTING Once And For Alland why you must
- Put the awesome power of TAKEAWAY SELLING to workin any environment
- If youre in a commodity business, get out!how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy
- The One Thing to do, to leverage The New Economys “Chaos of Choices” to your benefit
- How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool
- The 6-Step No BS Sales Process: finally, a reliable system you can stick with!
- 6 Ways Sales Professionals Sabotage Themselves
- BS that Sales Managers shovel onto salespeoplebeware!
- How to switch from One-to-One to One-to-Many with Technical Tools
- 8 Steps to getting past any “No”
- How to CREATE TRUST (FAST) in the trust-damaged, post-recession world
- Resiliency is a skill, not a character trait: the self-improvement required for sales improvement
Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as “the millionaire-maker with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, “No B.S.” approach has earned him the title as the “Professor of Harsh Reality.”
Includes:
INSIDE!
FREE – Glazer-Kennedy University Webinar Series
FREE – Elite Gold Insiders Circle Membership*
FREE – Income Explosion Guide and CD
Synopsis
Straight talk on effective tools to dramatically increase income from one of the most highly compensated entrepreneur-speaker-consultants out there.
Synopsis
For anyone who sells or manages salespeople, these proven strategies create success in a really tough world.
Synopsis
Sales Advice Not Swiped From Other Books!This book is about getting rich by becoming far better at the selling process that your competitors. What it is NOT is the kind of warmed-over, cliché-ridden advice you find replicated in a jillion other books on selling. Dan Kennedy would never have it that way.
He offers a set of No B.S. strategies for overcoming obstacles to success, many of them self-imposed. Provocative, sarcastic, and irreverent, the book reads like the seminars Kennedy conducts around the world - events that cause a stampede to the back of the hall for his materials after he finishes his presentation.
Learn:
- Dan's 13 Eternal Truths About Selling
- The Surprising reasons you should "position" instead of prospect for sales
- How to structure a sale in six simple steps
- The secrets to becoming a true master at the art of persuasion
About the Author
Dan Kennedy (Phoenix, AZ) is internationally recognized as a “millionaire-maker,” helping people in just about every category of business turn their ideas into fortunes. He is a leading consultant to other consultants and small business owners who hold influence over more than one million business owners.
Table of Contents
FOREWORD
INTRODUCTION
PART 1
FIFTEEN NO B.S. STRATEGIES FOR EXCEPTIONAL SUCCESS IN SALES, PERSUASION, AND NEGOTIATIONS
Chapter #1 STRATEGY #1: IMMUNITY TO THE WORD“NO”
Chapter #2 STRATEGY #2: THE POSITIVE POWER OF NEGATIVE PREPARATION
Chapter #3 STRATEGY #3: USE LISTENING TO INFLUENCE PEOPLE
Chapter #4 STRATEGY #4: AVOID CONTAMINATION
Chapter #5 STRATEGY #5: THE PROCESS OF PERSONAL PACKAGING
Chapter #6 STRATEGY #6: REMEMBERING WHY YOURE THERE
Chapter #7 STRATEGY #7: DO EXPECTATIONS GOVERN RESULTS?
Chapter #8 STRATEGY #8: PROOF: THE MOST IMPORTANT TOOL FOR EXCEPTINONAL SUCCESS IN SELLING
Chapter #9 STRATEGY #9: FRED HERMANS K.I.S.S. PRINCIPLE
Chapter #10 STRATEGY #10: SELL MONEY AT A DISCOUNT
Chapter #11 STRATEGY #11: ALWAYS COMPARE APPLES TO ORANGES
Chapter #12 STRATEGY #12: IN SEARCH OF THE FREE LUNCH
Chapter #13 STRATEGY #13: THE MAGIC OF MYSTIQUE
Chapter #14 STRATEGY #14: ID RATHER BE DUMB ANDPERSISTENT THAN SMART AND IMPATIENT
Chapter #15 STRATEGY #15: LONG DISTANCE IS NOWHERE NEAR AS GOOD AS BEING THERE
PART 2 HOW TO STOP PROSPECTING ONCE AND FOR ALL
Chapter #16 POSITINING, NOT PROSPECTING
Chapter #17 HOW TO USE “LEAD GENERATION ADVERTISING” TO ATTRACT HIGHLY QUALIFIED PROSPECTS
PART 3 A NO B.S. START-TO-FINISH STRUCTURE FOR THE SALE
Chapter #18 THE SIX STEPS OF THE NO B.S. SALES PROCESS
PART 4 DUMB AND DUMBER Things That Sabotage Sales Success
Chapter 19 B.S. THAT SALES MANAGERS SHOVEL ONTO SALESPEOPLE
Chapter 20 6 DUMBEST THINGS SALESPEOPLE DO TO SABOTAGE THEMSELVES
PART 5 MY BIGGEST SECRET TO EXCEPTIONAL RESULTS IN SELLING: TAKEAWAY SELLING
Chapter #21 THE AWSOME POWER OF TAKEAWAY SELLING
Chapter 22 A FINAL WORD FROM THE AUTHOR
BONUS BOOK: HOW TO READ ANYONES MIND
REFERENCES SECTION