Synopses & Reviews
Be a Small Business with BIG IMPACT
Called the professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:
You Are in a Fight for Your Life.
As a local small business youre vulnerable to distant online discounters, big box retailers, and other competition, youve got to do more than merely get customersyou have to keep them FOR LIFE. And, you have to win them over where your competition cantat the street level.
Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.
Covers:
9 inconvenient truths of grassroots marketing
Zero-Based Marketingthe solution when you figure out traditional and non-traditional” marketing is failing you
How to use the media as an extension of personality and of relationshipNOT a substitute for it
Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
On-site promotionsincrease revenue without spending money, time or leaving your operation
How to useand how to waste dollars onthe Internet and other technology
Synopsis
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset--the ability to bond directly with your consumers. Kennedy and Slutsky uncover high-impact alternatives and supplements to disappointing traditional advertising and new media and teach you how to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.
Dan S. Kennedy (Phoenix, AZ)a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEOs of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author.
Jeff Slutsky (Columbus, OH) is the founder of Street Fighter Marketing, a marketing approach specializing in developing programs for businesses on how to market, promote, and increase sales on a shoestring budget. In 2010, Street Fighter Marketing merged with Brandstand Group, where Slutsky serves as the Director of Local Marketing. He has authored and published nine books, three audio albums and six video training tapes, including Street Fighter Marketing Solutions and How To Get Clients.
Synopsis
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best assetyour ability to bond directly with your consumers. Armed to go grassroots,” you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.
About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Jeff Slutsky is an independent consultant and speaker offering his expertise on marketing, promoting, and increasing sales at the community level to national and regional franchise and chain operators. He is the author of nine books including Street Fighter Marketing Solutions and How To Get Clients. Visit jeffslutsky.com.