Synopses & Reviews
ePhilanthropy is an ongoing process of communicating, educating, cultivating, and soliciting nonprofit supporters to build and enhance stronger relationships. It has become such a powerful tool that many of the most seasoned professionals have not only learned new skills but have also completely reevaluated how they approach almost every aspect of fundraising.
Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a practical manual written in a language that is not technical but, instead, rooted in the language of nonprofit staff members and focused on the everyday management issues they face. It helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods.
Nonprofit Internet Strategies covers the five key ePhilanthropy strategies that have led many nonprofit organizations to succeed:
- The Relationship: Integrate All Supporter Messages
- Give Supporters a Reason to Visit You Online
- Interact with Supporters, Don't Just Send Messages
- Communicate Using Multiple Methods
- Assess and Improve Performance
Featuring an impressive group of international contributors addressing global applications, this excellent how-to guide is based on real-life occurrences and case studies demonstrating proven, practical ways to use the advantages of the Internet in all areas of public awareness and mass communications. Readers will benefit from the successes and failures of other organizations that have sought to define and develop fully integrated approaches to online and offline applications for the Internet to:
- Advance their causes
- Inform their public
- Raise public confidence and trust in their mission and vision
- Engender gifts, grants, and contributions, as well as new advocates and volunteer supporters
Nonprofit Internet Strategies is a powerful tool for nonprofit managers and everyone leading a nonprofit organization in marketing, communications, and fundraising, as well as information technology.
Synopsis
This book is designed to provide nonprofit managers, staff, and volunteers with information and guidelines to develop Internet strategies. This book also will allow the reader to benefit from the successes and failures of other organizations that have sought to define and develop fully integrated approaches to online and offline applications for use of the Internet to advance their cause, inform their publics, and raise public confidence and trust in their mission and vision as well as to engender gifts, grants and contributions plus new advocates and volunteer supporters.
Synopsis
Best practices for using the Internet for marketing, communications, and fundraising success
This how-to guide offers every charitable organization the opportunity to analyze its options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with its online efforts. Written in nontechnical language, Nonprofit Internet Strategies features in-depth coverage prepared by dozens of experts in the field based on real-life experiences and case studies.
Ted Hart (Washington, DC) is founder and President of the international ePhilanthropy Foundation. James M. Greenfield, ACFRE, FAHP (Newport Beach, CA), retired from Hoag Memorial Hospital Presbyterian in 2001 after 14 years as senior vice president, Resource Development, and executive director of the Hoag Hospital Foundation. Michael Johnston (Toronto, Canada) is an expert in fundraising and the use of the Internet by nonprofit agencies.
Synopsis
A comprehensive best-practices approach to developing multiple strategies for using the Internet to boost your nonprofit's success
Nonprofit Internet Strategies helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods, in order to:
- Advance their causes
- Inform their public
- Raise public confidence and trust in their mission and vision
- Engender gifts, grants, and contributions, as well as new advocates and volunteer supporters
Featuring an international group of contributors, this practical manual provides global applications with how-to guidance and proven, practical methods for using the advantages of the Internet in all areas of public awareness and mass communications.
Synopsis
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
About the Author
TED HART is founder and President of the international ePhilanthropy Foundation (ephilanthropy.org), headquartered in Washington, D.C., and dedicated to fostering the ethical use of the Internet for philanthropic purposes.
JAMES M. GREENFIELD, ACFRE, FAHP, has served, since 1962, as a fundraising executive to three universities and five hospitals on both the east and west coasts of the United States and in between. He retired from Hoag Memorial Hospital Presbyterian in 2001 after fourteen years as senior vice president of resource development and executive director of the Hoag Hospital Foundation.
MICHAEL JOHNSTON is an expert in fundraising and helping nonprofit agencies maximize the benefits they get from using the Internet. He has worked with more than a hundred nonprofit organizations ranging from hospitals to third-world development organizations and peace and disarmament groups, in Canada, the United States, and the U.K.
Table of Contents
Foreword.
Introduction.
CHAPTER 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet (Ted Hart, ACFRE, ePMT ePhilanthropyFoundation.org).
CHAPTER 2: It All Begins with Strategy: Using the Internet as a Strategic Tool (Anthony J. Powell, CFRE, ePMT Blackbaud Consulting Services).
CHAPTER 3: Multichannel Marketing (Marcelo Iñarra Iraegui, ePMT Greenpeace International).
CHAPTER 4: Staffing ePhilanthropy (Tim Mills-Groninger IT Resource Center).
CHAPTER 5: Integrating Online and Offline Databases to Serve Constituents Better (Jeff Gignac, CFRE, ePMT JMG Solutions, Inc.; Pamela Gignac JMG Solutions, Inc.).
CHAPTER 6: Online Community Building (George Irish, ePMT HJC New Media).
CHAPTER 7: Building Successful Online Communities (Sheeraz Haji, ePMT GetActive Software; Greg Neichin GetActive Software).
CHAPTER 8: Building Your Brand Online (Jason Mogus, ePMT Communicopia.net; Pattie LaCroix, ePMT Communicopia.net).
CHAPTER 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary (Todd Baker Champions of Philanthropy).
CHAPTER 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters (Vinay Bhagat, ePMT Convio, Inc.).
CHAPTER 11: Volunteer Recruitment and Management (Alison Li, ePMT HJC New Media).
CHAPTER 12: e-Stewardship or e-VRM: Building and Managing Lasting and Profitable Relationships Online (Jason Potts, ePMT THINK Consulting Solutions).
CHAPTER 13: Introduction to Building an Integrated Fundraising Strategy (Stephen Love, ePMT Vervos; Shelby Reardon Craver, Mathews, Smith & Company).
CHAPTER 14: Annual Giving: Acquiring, Cultivating, Soliciting, and Retaining Online Donors (Michael Johnston, ePMT HJC New Media).
CHAPTER 15: Special Events and Sponsorships (Philip King, ePMT Artez Interactive; Dianne Sheridan Artez Interactive).
CHAPTER 16: Seeking Big Gifts Online: Planned Giving and Major Gifts (Michael Johnston, ePMT HJC New Media).
CHAPTER 17: Institutional Support: Foundation and Corporate Giving (Bob Carter, Ketchum; Kristina Carlson, CFRE, ePMT FundraisingINFO.com).
CHAPTER 18: ePhilanthropy Regulation and the Law (Bruce R. Hopkins Polsinelli Shalton Welte Suelthaus P.C.).
CHAPTER 19: Evaluating ePhilanthropy Programs (James M. Greenfield, ACFRE, FAHP J.M. Greenfield & Associates).
CHAPTER 20: The Future of ePhilanthropy: Final Thoughts (Michael Johnston, ePMT HJC New Media).
APPENDIX A: ePhilanthropy Code of Ethical Online Philanthropic Practices.
APPENDIX B: The Ten Rules of ePhilanthropy Every Nonprofit Must Know.
APPENDIX C: APRA Statement of Ethics.
APPENDIX D: The Gilbert E-Mail Manifesto for Nonprofits.
APPENDIX E: Glossary of Terms.
Index.